The Communications Audit  

We begin by immersing ourselves in our clients' businesses, searching out every aspect that might be converted into profit-generating public relations campaigns. This research process, the communications audit, identifies hidden opportunities, pinpoints trouble spots, and provides an arsenal of information as well as a solid foundation to take the public relations effort to a new level.

Direct Marketing
Through our work with clients like the "Juiceman" and Wunderman, Cato, Johnson Advertising (the premier international direct response advertising agency), Ericho has pioneered new ways to integrate direct response and public relations. We introduced direct response public relations in the early 80's, and developed public relations tactics that have dramatically increased the results of infomercials, short-form direct response, direct mail campaigns, and intranet commerce.

Ericho Video
A picture is worth a thousands words. Visual communication is an extremely powerful form of speaking with employees, consumers or investors. Whether it's an internal or external video, Ericho can bring to life words on a page by offering expertise in digital filming, editing and packaging.

Graphic Design Services
Ericho's Graphic Design Group provides a wide range of creative visual and graphic design services to Ericho's clients. From newsletters, corporate pamphlets and annual reports to high-quality photography, printing and book publishing, the design group complements the agency's other capabilities by applying creative and strategic approaches of the Ericho Difference to the visual product.

The Public Relations Plan

By the time we complete the communications audit, we are no longer the outside agency, we are our clients' marketing partners. At this point, we create an action plan that prioritizes promotable assets, identifies key targets, and shows how to connect the two making a road map linking marketing needs to marketing goals.

Media Relations
Ericho has completely altered the possibilities of what can be achieved through media relations. We saturate the media with client messages by starting with more compelling concepts, following through with smarter materials, and working harder to secure every possible placement.

Crisis Management

Ericho's crisis plans provide a detailed blueprint for crisis management and prevention. The process includes analyzing points of vulnerability; identifying core emotional issues; applying in-depth research; and presenting case studies that demonstrate how other organizations have coped with similar issues.

Events

Ericho's marketing-driven approach produces standout strategic events for product launches, sports tournaments, retail promotions or news announcements. Our events cut through the clutter and communicate clear commercial messages, entice participation and secure media interest.

Promotions
Ericho has developed a new form of promotion that interweaves publicity and traditional promotions. Each promotion has a branding element and a sales element that work together to strengthen image as they drive revenues.