LIES IN ADVERTISING |
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| Bottled Water: 98% Melted Ice Caps, 2% Polar Bear Tears. -View Ad or -Download PDF | ||
| Bottled Water Makes Acid Rain Fall on Playgrounds. -View Ad or -Download PDF | ||
| Bottled Water is the Primary Cause of Restless Leg Syndrome. -View Ad or -Download PDF | ||
| Bottled Water Causes Blindness in Puppies. -View Ad or -Download PDF | ||
NEW ADS |
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| Greedy Entrepreneurs or Selfless Environmentalists? -View Ad or -Download PDF | ||
CONGRATULATIONS PRESIDENT ELECT OBAMA |
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| Congratulations on Winning the Election and Switching to Tap Water, President-Elect Obama. -View Ad |
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| President-Elect Obama, You Stopped Drinking Bottled Water. Then You Won the Election. Coincidence? View Ad | ||
| America Decided for the Candidate Who Stopped Drinking Bottled Water. Congratulations President-Elect Obama. -View Ad | ||
BAILOUT ADS |
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| The Government's Not Bailing You Out. Stop Spending Money on Bottled Water. -View Ad | ||
| Start Your Own Economic Bailout. Stop Spending Money on Bottled Water. -View Ad | ||
| Taste Buds Can't Tell the Difference Between Bottled and Tap. But Bank Accounts Sure Can. -View Ad |
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| You Could Drink 1,000,000 Glasses of Tap Water and it would still Cost Less Than a Single Bottled Water -View Ad |
ELECTION ADS |
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| Bottled Water is a Major Environmental Issue, Why Isn't it One of Theirs? -View Ad, Download PDF |
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| The Candidates will Focus on Key Environmental Issues. Bottled Water Should be One of Them -View Ad, Download PDF |
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| McCain has a Drinking Problem -View Ad, Download PDF | ||
| Obama has a Drinking Problem -View Ad, Download PDF |
RECENT PRESS |
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| 01.18.10 | Bottled Water Makes Acid Rain Fall on Playgrounds (Jagadees English Web) -Read Blog |
| 01.08.10 | What the hell is Tappening here? (The Shortest Word) -Read Blog |
| 01.02.10 | What is Tappening? (Life Ionizers) -Read Article |
| 11.25.09 | Dreaming of a Green Christmas – 10 Top Eco-Friendly Gifts (Westside Today) -Read Article |
| 11.22.09 | What’s Tappening? Water Bottles (Tween Teen Gifts) -Read Article |
| 11.05.09 | Product Review: ‘Tappening’ Water Bottle (The Goddess Journals) -Read Blog |
| 11.02.09 | Anti-bottled Water Ads - Tappening (The Unbound Gazette) -Read Blog |
| 10.12.09 | Save Kids. Take 250,000 Cars Off US Roads: Wend Magazine Tells How (TreeHugger) -Read Article |
| 09.11.09 | Start a lie about bottled water (Make Wealth History) -Read Blog |
| 09.11.09 | Tappening (Wordie) -Read Blog |
| 08.31.09 | Hadjárat a palackozott vizek ellen (Monitor Magazin) -Read Blog |
| 08.26.09 | What’s Tappening?? (Green Kampong) -Read Blog and Watch Video |
| 08.25.09 | The Tappening (Portland Water Bureau) -Read Blog |
| 08.21.09 | Tap Water is Smarter Despite The Lack of Celebrity Ad Campaigns (Green Daily) -Read Blog |
| 08.20.09 | THE TAPPENING HITS LONDON (Neo) -Read Blog |
| 08.18.09 | Bottled Water is the Primary Cause of Restless Leg Syndrome (Visual Culture) -Read Blog |
| 08.11.09 | The New Happening Called Tappening (Drink Alkaline Ionized Water) -Read Blog |
| 08.11.09 | 给自来水做营销 (meihua.info) -Read Blog |
| 08.09.09 | Its Tappening: Bottled Water is Joke (AntiAdvertising Agency) -Read Blog |
| 08.09.09 | Its Tappening: Bottled Water is Joke (Michael Mandiberg) -Read Blog |
| 08.06.09 | Mark DiMassimo with Keith and Gale on KCOL, Fort Collins, Co -Listen to Podcast |
| 08.05.09 | So what if it's a lie? (European Tribune) -Read Blog |
| 08.04.09 | Tappening (EverydayTrash.com) -Read Blog |
| 08.01.09 | Lewis: Torrent of badmouthing against bottled water (Denver Post) -Read Article |
| 07.31.09 | Environmental group's campaign of wry lies against bottled water (Mercury News) -Read Article |
| 07.31.09 | tappening kind of a downer (Daily Obsessional) -Read Blog |
| 07.31.09 | DiMassimo Goldstein (Creativity Online) -Read Article |
| 07.31.09 | Al Lewis: The Business Of Bashing Bottled Water (Fox Business) -Read Article |
| 07.30.09 | DiMassimo Goldstein Print, DM, Ambient, Outdoor ads archive (Coloribus) -Read Blog |
| 07.30.09 | anti-bottled water campaign: Tappening (Start a Lie), Puppies (Coloribus) -Read Blog |
| 07.30.09 | Tappening Tap Water Campaign (WizadTron) -Read Blog |
| 07.30.09 | Tappening Tap Water Campaign (Cool Hunting) -Read Blog |
| 07.30.09 | AL’S EMPORIUM: The Business Of Bashing Bottled Water (Talk Back) -Read Blog |
| 07.29.09 | Агентство DiMassimo Goldstein призналось, что реклама воды врет (AdMe) -Read Blog |
| 07.29.09 | Indiana Jones 4? Blame bottled water. (Mothern Nature Network) -Read Blog |
| 07.29.09 | New Strategy Against Bottled Water: Satire (BNEt) -Read Blog |
| 07.29.09 | Stephanie Fierman Lies For Tappening (Stephanie Fierman) -Read Blog |
| 07.29.09 | This is Brill ... The Start A Lie Campaign (Carrie Connects) -Read Blog |
| 07.29.09 | When is a Lie Not a Lie? (Live and Uncensored) -Read Blog |
| 07.29.09 | Start a Lie About Bottled Water: New Campaign From Tappening (Wend) -Read Blog |
| 07.29.09 | Tappening Launches Campaign About Bottled Water Lies (Tap It) -Read Blog |
| 07.28.09 | An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) -Read Article |
| 07.28.09 | Tell Me Lies, Tell Me Sweet Little Lies (Q Blog) -Read Blog |
| 07.28.09 | Mark DiMassimo on The Mike McConnell Show on 700 WLW -Listen to Podcast |
| 07.28.09 | Lying in Advertising: Is This PR Campaign All Wet? (Pioneer Productions) -Read Blog |
| 07.28.09 | Anti-Bottled Water Campaign Launches (Media Post News) -Read Blog |
| 07.28.09 | Onto this whole bottle water scam (Summit Daily News) -Read Blog |
| 07.28.09 | Chuck Norris can be killed with bottle water!!! (Ad Land) -Read Blog |
| 07.27.09 | Tappening: Start a Lie, Puppies (Ads of the World) -Read Blog |
| 07.27.09 | BOTTLED WATER: Lies And Propaganda (Phawker) -Read Blog |
| 07.27.09 | Tappening project takes on the truthiness of bottled-water ads (Brand Freak) -Read Article |
| 07.27.09 | The Ballsy New Tap Water Campaign: Lies (Good) -Read Blog |
| 07.27.09 | Bottled water is the most evil thing on earth (AdFreak) -Read Blog |
| 07.27.09 | New ‘Tappening’ advertising campaign challenges the notion of “Truth in Advertising,” while embracing an opposing concept: Lying -Read Release |
| 07.26.09 | Start A Lie (AdverBlog) -Read Blog |
| 07.25.09 | New Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. (Design Tumble Log) -Read Blog |
| 07.23.09 | Anti-Bottled Water Campaign Tells Lies (BrandWeek) -Read Article |
| 07.23.09 | New Tappening Ads Tell Lies -- Honest (AdWeek) -Read Article |
| 07.13.09 | Giveaway: Water Bottle, What’s Tappening (Thin: Dependence) -Read Article |
| 07.08.09 | Tappening水瓶让人们更容易地加入环保一族，也成为了环保人士的身份“标签”。正是这种标签化，让人们愿意为其象征意义而不是产品功能掏钱。(CN Wine News) -Read Article |
| 06.25.09 | Quenching that thirst the quick and easy way (Rhode Island Roads) -Read Article |
| 06.17.09 | Safe Water Bottles: What you need to know about water bottle safety and eight great BPA-free bottles to try (Arthritis Today) -Read Article |
| 06.08.09 | Products We Love: Tappening - A Water Bottle with a Conscience (Webb Wise) -Read Article |
| 06.06.09 | Re-Usable Bottles Protect Health and Environment (CBS4Denver) -Watch Video |
| 05.01.09 | Businesses see green in eco-friendly products (Capitol News 9) -Read Article |
| 05.01.09 | Marketing vs. Marketing: How two NYC Entrepreneurs are using their PR and Advertising Chops to Take Down Bottled Water (The New York Enterprise Report) -Download PDF |
| 04.28.09 | Businesses See Green In Eco-Friendly Products (NY1-TV) -Watch Video |
| 04.27.09 | 'Tappening' is Happening in New York City (Odwyer PR) -Read Article |
| 04.21.09 | Review: Tappening Stainless Steel Bottle (The Voice of Mom) -Read Blog |
| 03.31.09 | Think Green, 미국의 그린디자인 (Magazine Jungle) -Read Blog |
| 03.30.09 | Creative Capitalism Strikes Again (BizBox.com) -Read Article |
| 03.29.09 | Can capitalism be truly green?: Trying to reconcile profit and sustainability (Philadelphia Inquirer) -Read Article |
| 03.29.09 | Something Tappening Here (Eco Koncepts) -Read Blog |
| 03.25.09 | Making a Profit From a Worthy Cause: Greedy, Selfless or Both? (Wall Street Journal) -Read Article |
| 03.19.09 | Tappening GIVEAWAY (Steals and Deals) -Read Article |
| 03.19.09 | New ‘Tappening’ advertising campaign pays homage to a bad word: “Greed”…but, not the Gordon Gecko type! -Read Release |
| 03.09.09 | Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) -Read Blog |
| 03.01.09 | Saving the Planet One Drop at a Time (Brilliant Results) -Download PDF |
| 02.26.09 | Drink / Fashion - Tappening (1GreenProducts.com) -Read Blog |
| 02.18.09 | Tappening on Fox (Fox News) -Watch Video |
| 02.17.09 | Tappening Movement (Uber Cool TV) -Watch Video |
| 02.12.09 | |
| 01.21.09 | “Tappening” Water Bottles (The Gifted Giver) -Read Blog |
| 01.19.09 | What's Tappening with water bottles? -Read Blog |
| 01.17.09 | Try This (News Observer) -Read Article |
| 01.17.09 | Tappening eco-friendly water bottles (The News and Observer) -Read Article |
| 01.10.09 | Stop washing money down the drain (BND.com) -Read Article |
| 01.09.09 | Can Tap Water Help Your Bottom Line? (Skin Inc.) -Read Article |
| 01.07.09 | Resolve to give up bottled water to save money (WPVI TV - Philadelphia) -Read Article |
| 01.02.09 | Review: Tappening (Mom Fuse) -Read Blog |
| 01.02.09 | Simple & easy New Year's resolutions for moms (that you can keep!) (Examiner.com) -Read Article |
| 01.01.09 | Branding Tap Water to Replace the Plastic Bottle (Scientific American) -Read Article |
| 01.01.09 | Easy to be Green: The Case for Tap Water (Metro Family) -Download PDF |
| 01.01.09 | Bargain Bin: New Year's Resolutions You Can Keep (Lemondrop) -Read Article |
| 12.31.08 | Kick the bottle, save the bucks (Mive) -Read Article |
| 12.29.08 | Turn the savings tap (Dallas Morning News Blog) -Read Blog |
| 12.21.08 | Tappening (Mommy Zabs) -Read Blog |
| 12.19.08 | Countdown To Christmas: Tappening Water Bottle (Lisa Reviews) -Read Article |
| 12.15.08 | Tappening Water Bottles (Cool Material) -Read Article |
| 12.08.08 | Branding Tap Water to Replace the Plastic Bottle (Scientific American) -Read Blog |
| 12.06.08 | Healthbolt Giveaway: Win an Eco-Friendly Tappening Water Bottle. (HealthBolt.com) -Read Blog |
| 12.04.08 | Gift Guide: Eco: Tappening Bags (JoshSpear.com) -Read Review |
| 12.01.08 | Review: Tappening Water Bottle (Moms Uncensored) -Read Blog |
| 11.26.08 | Save $1,400 a Year By Drinking Tap Water (Treehugger.com) -Read Article |
| 11.25.08 | Eco-Friendly Gift Idea (All American Mom) -Read Article |
| 11.24.08 | Tappening: Branding Tap Water in an Attempt to Save the Planet (Wend Magazine) -Read Article |
| 11.19.08 | Hydration Station (Fit Bottomed Girls) -Read Article |
| 11.12.08 | Banish the Bottle—And Turn on the Tap (Mental Shavings) -Read Blog |
| 11.04.08 | $50 and UNDER HOLIDAY GIFT GUIDE & GIVEAWAYS GALORE (A Parent In Silver Springs Reviews) -Read Article |
| 11.02.08 | Tell the Candidates “No Clean Coal” (The Earth Will Remain) -Read Blog |
| 11.01.08 | Obama Victory Declared By Provocative Ad Campaign (Green Muze) -Read Article |
| 11.01.08 | Ad Campaign for Tap Water Proclaims Obama Victory (TreeHugger) -Read Article |
| 10.30.08 | Tappening’s Newest Advertising Campaign Taps Into Today’s Big Issues: Economics and the new President -Read Release |
| 10.27.08 | Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening (DMNews) -Read Article |
| 10.24.08 | We Covet Sipping & Saving (We Covet) -Read Blog |
| 10.22.08 | McCain and Obama have a drinking problem (Mastercom) Read Blog |
| 10.21.08 | Vote for Water (je vais où?) -Read Blog |
| 10.07.08 | Voice of water from Pur Water Filtration (FoodBev.com) -Read Article |
| 10.03.08 | Economic system Makes Bottledded Water Out, Tap Water In (Latest News) -Read Blog |
| 09.29.08 | Zach Braff is asking you to drink the water (AdFreak) -Read Article |
| 09.28.08 | Water Stars in New Ads For P&G's Pur Filters (BrandWeek) -Read Article |
| 09.27.08 | Do Obama and McCain Have Drinking Problems? Ad Campaign Seeks to Promote Tap Water, Over Bottled (The Daily Green) -Read Article |
| 09.26.08 | Sorry, it's not a presidential debate (Advertising is Good for You) -Read Blog |
| 09.24.08 | Bottled Shit (The Shit Between -Read Article |
| 09.24.08 | Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) -Read Article |
| 09.22.08 | The Gloves Comes Off - Obama and McCain BOTH Have a Drinking Problem (Two If By See) -Read Blog |
| 09.22.08 | Candidates With Drinking Problems - Tappening.com Awareness Ads (GALLERY) (Trend Hunter Magazine) -Read Article |
| 09.22.08 | McCain and Obama have a Drinking Problem (Mastercom) -Read Article |
| 09.22.08 | CONSUMER TRENDS: Group urges people to drink tap water (Courier Post) -Read Article |
| 09.19.08 | The Presidential Candidates Have Drinking Problems (iLookLikeFit.com) -Read Article |
| 09.18.08 | McCain Has A Drinking Problem - Obama Has A Drinking Problem (WaterSISWEB) -Read Article |
| 09.18.08 | Attention Marketing + Online = Google decision making and content creation (Fast.Fwd.Innocation) -Read Article |
| 09.18.08 | Obama Has A Drinking Problem (InspireMedia.net) -Read Article |
| 09.18.08 | Tappening - Obama, McCain drinking problems - wild posters, USA (The Commercial Archive) -Read Article |
| 09.17.08 | Obama and McCain have a drinking problem (PlentyMag.com) -Read Article |
| 09.17.08 | Obama Has A Drinking Problem (Influential Marketing Blog) -Read Article |
| 09.17.08 | Obama has a drinking problem: adfeed.extraawesome (Adfeed) -Read Article |
| 09.16.08 | Gone Sabbaticalin’ (Promo Interactive) -Read Blog |
| 09.15.08 | Tappening Gets Political: Pro-tap-water push flows into Presidential Race (AdWeek) -Read Article |
| 09.15.08 | New advertising campaign asks the question… DOES OBAMA OR McCAIN HAVE A DRINKING PROBLEM? -Read Release |
| 09.15.08 | Stephanie Fierman Drains The Bottled Water Hype -Read Blog |
| 09.07.08 | Has the Bottled Water Well Finally Run Dry? (Brand Week) -Read Article |
| 09.05.08 | Bottled Water vs. Tap: Is what flows free from the faucet safe? (Business Week) -Listen to Podcast |
| 09.04.08 | Plastic Products You Should Never Buy (Plastic Products MFG Blog) -Read Blog |
| 08.24.08 | What kind of water are you drinking? (Lichterwald) -Read Article |
| 08.08.08 | Hey, hey, hey, what’s Tappening? (Delicious Living) -Read Blog |
| 07.28.08 | Something Tappening Here (GoodMagazine.com) -Read Blog |
| 07.28.08 | TAPPENING—the “Campaign to Make Tap Water Cool Again”— ANNOUNCES USE OF STRICTLY BPA-FREE PRODUCTS -Read Release |
| 07.28.08 | A Drought for Bottled Water (LoHud.com) -Read Article |
| 07.28.08 | Environmentalists scorn bottled water, embrace refillable containers (mLive.com) -Read Article |
| 07.28.08 | Tappening.com print campaign (GulpFanzine.com) -Read Blog |
| 07.24.08 | Bamboo Geek interviews Tappening founders: Dump bottled water. Drink local. -Read Blog |
| 07.22.08 | what's tappening (SeeSaw Designs) -Read Blog |
| 07.17.08 | Tappening Bags (JoshSpear.com) -Read Blog |
| 07.17.08 | Tappening (Flickr) -View Page |
| 07.16.08 | Tappening.com sends a message in a bottle (or so) to CocaCola about their wasteful Dasani bottled water (Bamboo Geek) - Read Blog |
| 07.12.08 | Time to Bag the Bottles (EcoFabulous.com) -Read Blog |
| 07.09.08 | Tappening Set to Conclude "Message In a Bottle" Campaign. (PlanetCheck.com) -Read Article |
| 07.09.08 | TAPPENING SET TO CONCLUDE “MESSAGE IN A BOTTLE” CAMPAIGN With a “Message on a Bag” …and a request--No more disposable water bottles please! -Read Release |
| 07.02.08 | Tap That Glass (AllNaturalme.com) -Read Blog |
| 06.22.08 | Using Tap Water to Stay Afloat or Get Ahead (Hive Thrive) -Read Blog |
| 06.19.08 | Tap Water Rules (Forbes.com) -View Video |
| 06.17.08 | Feeling thrifty, the thirsty reach for tap, not bottle (USA Today) -Read Article |
| 06.17.08 | Bottled Water Is a Big Drain: Most communities in the U.S. have safe tap water. Bottled H2O is a waste of money and resources. Pro or con? (Business Week) -Read Blog |
| 06.16.08 | What's Tappening in Tokyo -Read Article |
| 05.27.08 | Tapping into Tap Water: Eco-group encourages to "Think Globally by Drinking Locally" (ABC News) -Watch Video |
| 05.21.08 | Ad campaign attacks latest environmental foe: bottled water (Reuters Blogs) -Read Blog |
| 05.07.08 | Tappening Breaks the Bottle Bonds (Ad Week) -Read Article |
| 05.01.08 | Bottled Water Backlash (E Magazine) -Download pdf |
| 04.30.08 | Tappening movement encourages drinking tap water vs. bottled water to help the environment (SNews) -Read Article |
| 04.22.08 | Tapped Out? (iYogaLife.com) -Read Article |
| 04.18.08 | The Pursuit to Educate the Public on the Virtues of Tap Water Continues - Read Release |
| 04.18.08 | Message On A Bottle: Own Your Own, Don't Recycle -Read Article |
| 04.17.08 | Advertising is Good For You -Read Blog |
| 04.16.08 | A Town Torn Apart by Nestl -Read Article |
| 04.15.08 | Tap into tap water -Read Article |
| 04.14.08 | Best Cities For Clean Drinking Water -Read Article |
| 03.13.08 | Like Water for Prozac?... Or a xerox copy of your prescription for a Tappening bottle… -View Release |
| 04.13.08 | Tap Water Needs Sex Appeal -Read Article |
| 04.12.08 | Advertisements (ads) from famous campaigns of various organizations for human rights, human health and human integrity -Read Blog |
| 04.11.08 | Ads of the World -Read Blog |
| 03.31.08 | Tap Dance -Read Blog |
| 03.16.08 | Fighting Bottled Water: How do you Market Tap Water? -Read Article |
| 03.03.08 | ADWEEK- How "Tappening" is Trying to Wean Consumers Off Bottled Water. - Read PDF |
| 03.03.08 | Tappening in AdWeek: Hustle and Flow -Read Article |
| 02.27.08 | Water, water everywhere but not a drop for free -Read Article |
| 02.24.08 | $10 a gallon versus 49 cents a year -Read Article |
| 02.13.08 | Creative Juices Flow for Pro Bono Effort to Aid Global Water Projects -Read Article |
| 01.20.08 | Tappening - An initiative created to promote tap water -View Release |
| 01.17.08 | Tappening: No more plastic water bottles -Read Article |
| 01.16.08 | Get to the Tap, Like ASAP! -Read Article |
| 01.16.08 | Josh Spear: Tappening -Read Article |
| 01.15.08 | Fighting a Flood of Bottled Water -Read Article |
| 01.15.08 | The Greening of Marriott -Read Article |
| 01.11.08 | Anti-Water Bottle Campaign targets Coke -Read Blog |
| 01.11.08 | Coke to Get Deluged By Anti-Water-Bottle Campaign -Read Article |
| 01.11.08 | Messages in bottles — 1 million — to Coke -Read Article |
| 01.10.08 | Coke Tapped for Tappening -Read Article |
| 01.10.08 | Goodbye to plastic bottles! -Read Article |
| 01.10.08 | Group aims to brand tap water -Read Blog |
| 01.10.08 | AdAge: Coke to Get Deluged By Anti-Water-Bottle Campaign -Read Article |
| 01.10.08 | Capitalism and "Created Needs" -Read Article |
| 01.09.08 | Tappening Bottled-Water Backlash Targets Coca-Cola -Read Article |
| 01.07.08 | Tappening Update - Read pdf |
| 01.05.08 | Great New Initiative To Drink Tap Water -Read Article |
| 01.05.08 | I drink A LOT of bottled water -Read Blog |
| 01.03.08 | What's Tappening Hot Stuff -Read Article |
| 12.11.07 | Tinting Your Water Green -Read Article |
| 12.11.08 | Tappening Water Bottle, Self Edge x Iron Heart Cycling Jeans, Twist Sponges |
| 12.07.07 | A Revolutionary Idea: Branding Tap Water -Read Blog |
| 12.04.07 | Is bottled water unethical? -Read Blog |
| 12.01.07 | Tap vs Bottled Tap -Read Blog |
| 11.29.07 | Tappening and Garbage! -Read Article |
| 11.29.07 | Stephanie Fierman is Tappening: Are You? -Read Article |
| 11.26.07 | Bottled Water Industry - Time to Quit -Read Article |
| 11.26.07 | TheAlternateConsumer on Tappening -Read Blog |
| 11.26.07 | Mark and Eric on WOR's Joey Reynolds Show -No Longer Available |
| 11.25.07 | You, too, can help put the brakes on greenhouse gases -Read Article |
| 11.24.07 | FoxNews.com - Video - What's Tappening? -View Video |
| 11.24.07 | Eco-Group's "Message In The Bottle" -Read Blog |
| 11.15.07 | Send a "Message in a Bottle" to the "Pile of Plastic" Bottled Water Industry .... Tap Water will do Just Fine .... -Read Release |
| 10.08.07 | Business Week: Plastic Water Bottles: How many will just say No -Read Article |
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