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LIES IN ADVERTISING
 
  Bottled Water: 98% Melted Ice Caps, 2% Polar Bear Tears. -View Ad or -Download PDF  
  Bottled Water Makes Acid Rain Fall on Playgrounds. -View Ad or -Download PDF  
  Bottled Water is the Primary Cause of Restless Leg Syndrome. -View Ad or -Download PDF  
  Bottled Water Causes Blindness in Puppies. -View Ad or -Download PDF  

 


NEW ADS
 
  Greedy Entrepreneurs or Selfless Environmentalists? -View Ad or -Download PDF  
     

 

 

CONGRATULATIONS PRESIDENT ELECT OBAMA
 
  Congratulations on Winning the Election and Switching to Tap Water, President-Elect Obama.
-View Ad
 
  President-Elect Obama, You Stopped Drinking Bottled Water. Then You Won the Election. Coincidence? View Ad  
  America Decided for the Candidate Who Stopped Drinking Bottled Water. Congratulations President-Elect Obama. -View Ad  
     

 

 

BAILOUT ADS
 
  The Government's Not Bailing You Out. Stop Spending Money on Bottled Water. -View Ad  
  Start Your Own Economic Bailout. Stop Spending Money on Bottled Water. -View Ad  
  Taste Buds Can't Tell the Difference Between Bottled and Tap. But Bank Accounts Sure Can.
-View Ad
 
  You Could Drink 1,000,000 Glasses of Tap Water and it would still Cost Less Than a Single Bottled Water -View Ad  

 

 

ELECTION ADS
 
  Bottled Water is a Major Environmental Issue, Why Isn't it One of Theirs?
-View Ad, Download PDF
 
  The Candidates will Focus on Key Environmental Issues. Bottled Water Should be One of Them
-View Ad, Download PDF
 
  McCain has a Drinking Problem -View Ad, Download PDF  
  Obama has a Drinking Problem -View Ad, Download PDF

 

 

RECENT PRESS
01.18.10 Bottled Water Makes Acid Rain Fall on Playgrounds (Jagadees English Web)
-Read Blog
01.08.10 What the hell is Tappening here? (The Shortest Word) -Read Blog
01.02.10 What is Tappening? (Life Ionizers) -Read Article
11.25.09 Dreaming of a Green Christmas – 10 Top Eco-Friendly Gifts (Westside Today)
-Read Article
11.22.09 What’s Tappening? Water Bottles (Tween Teen Gifts) -Read Article
11.05.09 Product Review: ‘Tappening’ Water Bottle (The Goddess Journals) -Read Blog
11.02.09 Anti-bottled Water Ads - Tappening (The Unbound Gazette) -Read Blog
10.12.09 Save Kids. Take 250,000 Cars Off US Roads: Wend Magazine Tells How (TreeHugger)
-Read Article
09.11.09 Start a lie about bottled water (Make Wealth History) -Read Blog
09.11.09 Tappening (Wordie) -Read Blog
08.31.09 Hadjárat a palackozott vizek ellen (Monitor Magazin) -Read Blog
08.26.09 What’s Tappening?? (Green Kampong) -Read Blog and Watch Video
08.25.09 The Tappening (Portland Water Bureau) -Read Blog
08.21.09 Tap Water is Smarter Despite The Lack of Celebrity Ad Campaigns (Green Daily)
-Read Blog
08.20.09 THE TAPPENING HITS LONDON (Neo) -Read Blog
08.18.09 Bottled Water is the Primary Cause of Restless Leg Syndrome (Visual Culture)
-Read Blog
08.11.09 The New Happening Called Tappening (Drink Alkaline Ionized Water) -Read Blog
08.11.09 给自来水做营销 (meihua.info) -Read Blog
08.09.09 Its Tappening: Bottled Water is Joke (AntiAdvertising Agency) -Read Blog
08.09.09 Its Tappening: Bottled Water is Joke (Michael Mandiberg) -Read Blog
08.06.09 Mark DiMassimo with Keith and Gale on KCOL, Fort Collins, Co -Listen to Podcast
08.05.09 So what if it's a lie? (European Tribune) -Read Blog
08.04.09 Tappening (EverydayTrash.com) -Read Blog
08.01.09 Lewis: Torrent of badmouthing against bottled water (Denver Post) -Read Article
07.31.09 Environmental group's campaign of wry lies against bottled water (Mercury News)
-Read Article
07.31.09 tappening kind of a downer (Daily Obsessional) -Read Blog
07.31.09 DiMassimo Goldstein (Creativity Online) -Read Article
07.31.09 Al Lewis: The Business Of Bashing Bottled Water (Fox Business) -Read Article
07.30.09 DiMassimo Goldstein Print, DM, Ambient, Outdoor ads archive (Coloribus) -Read Blog
07.30.09 anti-bottled water campaign: Tappening (Start a Lie), Puppies (Coloribus) -Read Blog
07.30.09 Tappening Tap Water Campaign (WizadTron) -Read Blog
07.30.09 Tappening Tap Water Campaign (Cool Hunting) -Read Blog
07.30.09 AL’S EMPORIUM: The Business Of Bashing Bottled Water (Talk Back) -Read Blog
07.29.09 Агентство DiMassimo Goldstein призналось, что реклама воды врет (AdMe)
-Read Blog
07.29.09 Indiana Jones 4? Blame bottled water. (Mothern Nature Network) -Read Blog
07.29.09 New Strategy Against Bottled Water: Satire (BNEt) -Read Blog
07.29.09 Stephanie Fierman Lies For Tappening (Stephanie Fierman) -Read Blog
07.29.09 This is Brill ... The Start A Lie Campaign (Carrie Connects) -Read Blog
07.29.09 When is a Lie Not a Lie? (Live and Uncensored) -Read Blog
07.29.09 Start a Lie About Bottled Water: New Campaign From Tappening (Wend) -Read Blog
07.29.09 Tappening Launches Campaign About Bottled Water Lies (Tap It) -Read Blog
07.28.09 An Environmental Group’s Campaign of Wry Lies Against Bottled Water (The New York Times) -Read Article
07.28.09 Tell Me Lies, Tell Me Sweet Little Lies (Q Blog) -Read Blog
07.28.09 Mark DiMassimo on The Mike McConnell Show on 700 WLW -Listen to Podcast
07.28.09 Lying in Advertising: Is This PR Campaign All Wet? (Pioneer Productions) -Read Blog
07.28.09 Anti-Bottled Water Campaign Launches (Media Post News) -Read Blog
07.28.09 Onto this whole bottle water scam (Summit Daily News) -Read Blog
07.28.09 Chuck Norris can be killed with bottle water!!! (Ad Land) -Read Blog
07.27.09 Tappening: Start a Lie, Puppies (Ads of the World) -Read Blog
07.27.09 BOTTLED WATER: Lies And Propaganda (Phawker) -Read Blog
07.27.09 Tappening project takes on the truthiness of bottled-water ads (Brand Freak)
-Read Article
07.27.09 The Ballsy New Tap Water Campaign: Lies (Good) -Read Blog
07.27.09 Bottled water is the most evil thing on earth (AdFreak) -Read Blog
07.27.09 New ‘Tappening’ advertising campaign challenges the notion of “Truth in Advertising,” while embracing an opposing concept: Lying -Read Release
07.26.09 Start A Lie (AdverBlog) -Read Blog
07.25.09 New Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying. (Design Tumble Log) -Read Blog
07.23.09 Anti-Bottled Water Campaign Tells Lies (BrandWeek) -Read Article
07.23.09 New Tappening Ads Tell Lies -- Honest (AdWeek) -Read Article
07.13.09 Giveaway: Water Bottle, What’s Tappening (Thin: Dependence) -Read Article
07.08.09  Tappening水瓶让人们更容易地加入环保一族,也成为了环保人士的身份“标签”。正是这种标签化,让人们愿意为其象征意义而不是产品功能掏钱。(CN Wine News)
-Read Article
06.25.09 Quenching that thirst the quick and easy way (Rhode Island Roads) -Read Article
06.17.09 Safe Water Bottles: What you need to know about water bottle safety and eight great BPA-free bottles to try (Arthritis Today) -Read Article
06.08.09 Products We Love: Tappening - A Water Bottle with a Conscience (Webb Wise)
-Read Article
06.06.09 Re-Usable Bottles Protect Health and Environment (CBS4Denver) -Watch Video
05.01.09 Businesses see green in eco-friendly products (Capitol News 9) -Read Article
05.01.09 Marketing vs. Marketing: How two NYC Entrepreneurs are using their PR and Advertising Chops to Take Down Bottled Water (The New York Enterprise Report)
-Download PDF
04.28.09 Businesses See Green In Eco-Friendly Products (NY1-TV) -Watch Video
04.27.09 'Tappening' is Happening in New York City (Odwyer PR) -Read Article
04.21.09 Review: Tappening Stainless Steel Bottle (The Voice of Mom) -Read Blog
03.31.09 Think Green, 미국의 그린디자인 (Magazine Jungle) -Read Blog
03.30.09 Creative Capitalism Strikes Again (BizBox.com) -Read Article
03.29.09 Can capitalism be truly green?: Trying to reconcile profit and sustainability (Philadelphia Inquirer) -Read Article
03.29.09 Something Tappening Here (Eco Koncepts) -Read Blog
03.25.09 Making a Profit From a Worthy Cause: Greedy, Selfless or Both? (Wall Street Journal) -Read Article
03.19.09 Tappening GIVEAWAY (Steals and Deals) -Read Article
03.19.09 New ‘Tappening’ advertising campaign pays homage to a bad word: “Greed”…but,  not the Gordon Gecko type! -Read Release
03.09.09 Stephanie Fierman Is (Still) A Huge Tappening Groupie (Stephanie Fierman Marketing Daily) -Read Blog
03.01.09 Saving the Planet One Drop at a Time (Brilliant Results) -Download PDF
02.26.09 Drink / Fashion - Tappening (1GreenProducts.com) -Read Blog
02.18.09 Tappening on Fox (Fox News) -Watch Video
02.17.09 Tappening Movement (Uber Cool TV) -Watch Video
02.12.09
01.21.09 “Tappening” Water Bottles (The Gifted Giver) -Read Blog
01.19.09 What's Tappening with water bottles? -Read Blog
01.17.09 Try This (News Observer) -Read Article
01.17.09 Tappening eco-friendly water bottles (The News and Observer) -Read Article
01.10.09 Stop washing money down the drain (BND.com) -Read Article
01.09.09 Can Tap Water Help Your Bottom Line? (Skin Inc.) -Read Article
01.07.09 Resolve to give up bottled water to save money (WPVI TV - Philadelphia) -Read Article
01.02.09 Review: Tappening (Mom Fuse) -Read Blog
01.02.09 Simple & easy New Year's resolutions for moms (that you can keep!) (Examiner.com) -Read Article
01.01.09 Branding Tap Water to Replace the Plastic Bottle (Scientific American) -Read Article
01.01.09 Easy to be Green: The Case for Tap Water (Metro Family) -Download PDF
01.01.09 Bargain Bin: New Year's Resolutions You Can Keep (Lemondrop) -Read Article
12.31.08 Kick the bottle, save the bucks (Mive) -Read Article
12.29.08 Turn the savings tap (Dallas Morning News Blog) -Read Blog
12.21.08 Tappening (Mommy Zabs) -Read Blog
12.19.08 Countdown To Christmas: Tappening Water Bottle (Lisa Reviews) -Read Article
12.15.08 Tappening Water Bottles (Cool Material) -Read Article
12.08.08 Branding Tap Water to Replace the Plastic Bottle (Scientific American) -Read Blog
12.06.08 Healthbolt Giveaway: Win an Eco-Friendly Tappening Water Bottle. (HealthBolt.com)
-Read Blog
12.04.08 Gift Guide: Eco: Tappening Bags (JoshSpear.com) -Read Review
12.01.08 Review: Tappening Water Bottle (Moms Uncensored) -Read Blog
11.26.08 Save $1,400 a Year By Drinking Tap Water (Treehugger.com) -Read Article
11.25.08 Eco-Friendly Gift Idea (All American Mom) -Read Article
11.24.08 Tappening: Branding Tap Water in an Attempt to Save the Planet (Wend Magazine) -Read Article
11.19.08 Hydration Station (Fit Bottomed Girls) -Read Article
11.12.08 Banish the Bottle—And Turn on the Tap (Mental Shavings) -Read Blog
11.04.08 $50 and UNDER HOLIDAY GIFT GUIDE & GIVEAWAYS GALORE (A Parent In Silver Springs Reviews) -Read Article
11.02.08 Tell the Candidates “No Clean Coal” (The Earth Will Remain) -Read Blog
11.01.08 Obama Victory Declared By Provocative Ad Campaign (Green Muze) -Read Article
11.01.08 Ad Campaign for Tap Water Proclaims Obama Victory (TreeHugger) -Read Article
10.30.08 Tappening’s Newest Advertising Campaign Taps Into Today’s Big Issues:  Economics and the new President -Read Release
10.27.08 Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening (DMNews) -Read Article
10.24.08 We Covet Sipping & Saving (We Covet) -Read Blog
10.22.08 McCain and Obama have a drinking problem (Mastercom) Read Blog
10.21.08 Vote for Water (je vais où?) -Read Blog
10.07.08 Voice of water from Pur Water Filtration (FoodBev.com) -Read Article
10.03.08 Economic system Makes Bottledded Water Out, Tap Water In (Latest News)
-Read Blog
09.29.08 Zach Braff is asking you to drink the water (AdFreak) -Read Article
09.28.08 Water Stars in New Ads For P&G's Pur Filters (BrandWeek) -Read Article
09.27.08 Do Obama and McCain Have Drinking Problems? Ad Campaign Seeks to Promote Tap Water, Over Bottled (The Daily Green) -Read Article
09.26.08 Sorry, it's not a presidential debate (Advertising is Good for You) -Read Blog
09.24.08 Bottled Shit (The Shit Between -Read Article
09.24.08 Marketing Group Taps Bottled-Water Use During Presidential Campaign Speeches to Cleverly Further Its Message (Bulldog Reporter) -Read Article
09.22.08 The Gloves Comes Off - Obama and McCain BOTH Have a Drinking Problem (Two If By See) -Read Blog
09.22.08 Candidates With Drinking Problems - Tappening.com Awareness Ads (GALLERY) (Trend Hunter Magazine) -Read Article
09.22.08 McCain and Obama have a Drinking Problem (Mastercom) -Read Article
09.22.08 CONSUMER TRENDS: Group urges people to drink tap water (Courier Post)
-Read Article
09.19.08 The Presidential Candidates Have Drinking Problems (iLookLikeFit.com) -Read Article
09.18.08 McCain Has A Drinking Problem - Obama Has A Drinking Problem (WaterSISWEB)
-Read Article
09.18.08 Attention Marketing + Online = Google decision making and content creation (Fast.Fwd.Innocation) -Read Article
09.18.08 Obama Has A Drinking Problem (InspireMedia.net) -Read Article
09.18.08 Tappening - Obama, McCain drinking problems - wild posters, USA (The Commercial Archive) -Read Article
09.17.08 Obama and McCain have a drinking problem (PlentyMag.com) -Read Article
09.17.08 Obama Has A Drinking Problem (Influential Marketing Blog) -Read Article
09.17.08 Obama has a drinking problem: adfeed.extraawesome (Adfeed) -Read Article
09.16.08 Gone Sabbaticalin’ (Promo Interactive) -Read Blog
09.15.08 Tappening Gets Political: Pro-tap-water push flows into Presidential Race (AdWeek)
-Read Article
09.15.08 New advertising campaign asks the question…
DOES OBAMA OR McCAIN HAVE A DRINKING PROBLEM? -Read Release
09.15.08 Stephanie Fierman Drains The Bottled Water Hype -Read Blog
09.07.08 Has the Bottled Water Well Finally Run Dry? (Brand Week) -Read Article
09.05.08 Bottled Water vs. Tap: Is what flows free from the faucet safe? (Business Week)
-Listen to Podcast
09.04.08 Plastic Products You Should Never Buy (Plastic Products MFG Blog) -Read Blog
08.24.08 What kind of water are you drinking? (Lichterwald) -Read Article
08.08.08 Hey, hey, hey, what’s Tappening? (Delicious Living) -Read Blog
07.28.08 Something Tappening Here (GoodMagazine.com) -Read Blog
07.28.08 TAPPENING—the “Campaign to Make Tap Water Cool Again”—
ANNOUNCES USE OF STRICTLY BPA-FREE PRODUCTS -Read Release
07.28.08 A Drought for Bottled Water (LoHud.com) -Read Article
07.28.08 Environmentalists scorn bottled water, embrace refillable containers (mLive.com)
-Read Article
07.28.08 Tappening.com print campaign (GulpFanzine.com) -Read Blog
07.24.08 Bamboo Geek interviews Tappening founders: Dump bottled water. Drink local.
-Read Blog
07.22.08 what's tappening (SeeSaw Designs) -Read Blog
07.17.08 Tappening Bags (JoshSpear.com) -Read Blog
07.17.08 Tappening (Flickr) -View Page
07.16.08 Tappening.com sends a message in a bottle (or so) to CocaCola about their wasteful Dasani bottled water (Bamboo Geek) - Read Blog
07.12.08 Time to Bag the Bottles (EcoFabulous.com) -Read Blog
07.09.08 Tappening Set to Conclude "Message In a Bottle" Campaign. (PlanetCheck.com)
-Read Article
07.09.08 TAPPENING SET TO CONCLUDE “MESSAGE IN A BOTTLE” CAMPAIGN
With a “Message on a Bag” …and a request--No more disposable water bottles please! -Read Release
07.02.08 Tap That Glass (AllNaturalme.com) -Read Blog
06.22.08 Using Tap Water to Stay Afloat or Get Ahead (Hive Thrive) -Read Blog
06.19.08 Tap Water Rules (Forbes.com) -View Video
06.17.08 Feeling thrifty, the thirsty reach for tap, not bottle (USA Today) -Read Article
06.17.08 Bottled Water Is a Big Drain: Most communities in the U.S. have safe tap water. Bottled H2O is a waste of money and resources. Pro or con? (Business Week) -Read Blog
06.16.08 What's Tappening in Tokyo -Read Article
05.27.08 Tapping into Tap Water: Eco-group encourages to "Think Globally by Drinking Locally" (ABC News) -Watch Video
05.21.08 Ad campaign attacks latest environmental foe: bottled water (Reuters Blogs)
-Read Blog
05.07.08 Tappening Breaks the Bottle Bonds (Ad Week) -Read Article
05.01.08 Bottled Water Backlash (E Magazine) -Download pdf
04.30.08 Tappening movement encourages drinking tap water vs. bottled water to help the environment (SNews) -Read Article
04.22.08 Tapped Out? (iYogaLife.com) -Read Article
04.18.08 The Pursuit to Educate the Public on the Virtues of Tap Water Continues
- Read Release
04.18.08 Message On A Bottle: Own Your Own, Don't Recycle -Read Article
04.17.08 Advertising is Good For You -Read Blog
04.16.08 A Town Torn Apart by Nestl -Read Article
04.15.08 Tap into tap water -Read Article
04.14.08 Best Cities For Clean Drinking Water -Read Article
03.13.08 Like Water for Prozac?... Or a xerox copy of your prescription for a Tappening bottle… -View Release
04.13.08 Tap Water Needs Sex Appeal -Read Article
04.12.08 Advertisements (ads) from famous campaigns of various organizations for human rights, human health and human integrity -Read Blog
04.11.08 Ads of the World -Read Blog
03.31.08 Tap Dance -Read Blog
03.16.08 Fighting Bottled Water: How do you Market Tap Water? -Read Article
03.03.08 ADWEEK- How "Tappening" is Trying to Wean Consumers Off Bottled Water.
- Read PDF
03.03.08 Tappening in AdWeek: Hustle and Flow -Read Article
02.27.08 Water, water everywhere but not a drop for free -Read Article
02.24.08 $10 a gallon versus 49 cents a year -Read Article
02.13.08 Creative Juices Flow for Pro Bono Effort to Aid Global Water Projects -Read Article
01.20.08 Tappening - An initiative created to promote tap water  -View Release
01.17.08 Tappening: No more plastic water bottles -Read Article
01.16.08 Get to the Tap, Like ASAP! -Read Article
01.16.08 Josh Spear: Tappening -Read Article
01.15.08 Fighting a Flood of Bottled Water -Read Article
01.15.08 The Greening of Marriott -Read Article
01.11.08 Anti-Water Bottle Campaign targets Coke -Read Blog
01.11.08 Coke to Get Deluged By Anti-Water-Bottle Campaign -Read Article
01.11.08 Messages in bottles — 1 million — to Coke -Read Article
01.10.08 Coke Tapped for Tappening -Read Article
01.10.08 Goodbye to plastic bottles! -Read Article
01.10.08 Group aims to brand tap water -Read Blog
01.10.08 AdAge: Coke to Get Deluged By Anti-Water-Bottle Campaign -Read Article
01.10.08 Capitalism and "Created Needs" -Read Article
01.09.08 Tappening Bottled-Water Backlash Targets Coca-Cola -Read Article
01.07.08 Tappening Update - Read pdf
01.05.08 Great New Initiative To Drink Tap Water -Read Article
01.05.08 I drink A LOT of bottled water -Read Blog
01.03.08 What's Tappening Hot Stuff -Read Article
12.11.07 Tinting Your Water Green -Read Article
12.11.08 Tappening Water Bottle, Self Edge x Iron Heart Cycling Jeans, Twist Sponges
12.07.07 A Revolutionary Idea: Branding Tap Water -Read Blog
12.04.07 Is bottled water unethical? -Read Blog
12.01.07 Tap vs Bottled Tap -Read Blog
11.29.07 Tappening and Garbage! -Read Article
11.29.07 Stephanie Fierman is Tappening: Are You? -Read Article
11.26.07 Bottled Water Industry - Time to Quit -Read Article
11.26.07 TheAlternateConsumer on Tappening -Read Blog
11.26.07 Mark and Eric on WOR's Joey Reynolds Show -No Longer Available
11.25.07 You, too, can help put the brakes on greenhouse gases -Read Article
11.24.07 FoxNews.com - Video - What's Tappening? -View Video
11.24.07 Eco-Group's "Message In The Bottle" -Read Blog
11.15.07 Send a "Message in a Bottle" to the "Pile of Plastic" Bottled Water Industry .... Tap Water will do Just Fine .... -Read Release
10.08.07 Business Week: Plastic Water Bottles: How many will just say No -Read Article


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