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WORTHWHILE MAGAZINE ADVOCATES A NEW
CAREER MODEL: WORK LESS AND ACHIEVE MORE

“You have to own your days and name them, each one of them, every one of them, or else the years go by and none of them belong to you. And that ain’t just for weekends, kiddo.”

-- Herb Gardner, A Thousand Clowns

ATLANTA – (June 6, 2005) The July issue of Worthwhile magazine encourages readers to consider a life-altering notion: “Work Less, Achieve More.” Counterintuitive? Illogical? At first glance, perhaps . . . and yet – through a series of real-life examples, Worthwhile details how to achieve this (seemingly) paradoxical ideal: bring your passion, soul, and values with you to work.

In her article, “Work Less, Achieve More,” contributing editor Margaret Heffernan offers evidence that shorter days trigger better thoughts and more productivity. For example, she spotlights SAS Institute, a remarkably profitable software developer that demonstrates its commitment to its employees through a 35-hour work week for developers. The result: 3 percent employee turnover in an industry that averages 20 percent. This choice not only saves SAS a fortune in employee retention, but reflects the company’s pride in its smart, educated, creative workforce, Heffernan argues.

In addition, Worthwhile’s July issue is filled with people who, through experience, intellect, and frankness, have reinvigorated their professional lives from the inside out. From Nell Newman, the founder of Newman’s Own Organics who reminds readers, “every little thing you do really counts,” to wildman Pat Croce’s assertion that, “we all have the soul of a pirate . . .we want to be bold, adventurous, and daring,” and former No. 2 man at Cisco, Don Listwin whose shift from corporate to philanthropic life demonstrates his belief that, “passionate people are more effective,” Worthwhile magazine strives to highlight the importance of creative love, in and outside of the workplace.

In issue four, now hitting newsstands, Worthwhile – which, as a reader notes “gives people that something they’re already thinking (whether they consciously realize it or not),” – profiles enlightened leaders who dare to challenge the notion that only longer hours can signify larger profits. Furthermore, the July issue of Worthwhile also features:

* Workplaces with WOW! – Companies are communities, you say? We couldn’t agree more. In a special feature package, Kevin Salwen describes the ultimate “divine space” for work, while Caralee Adams takes a more personal approach to create the ideal home office (“lose the wires, get vertical”).
* To Quit or Not to Quit? When work life seems near-unbearable (or just flat-out dull), Passion Catalyst Curt Rosengren offers 9 smart strategies to improve your work life without bailing out.
* WiFi + Work . . . Where? – Ever-the-traveler, on her journey from Manhattan to San Francisco, Kate Yandoh survives on coffee and email alone to deliver a thorough run-through of her favorite wireless java joints nationwide.
* Trips with Heart – Have enough stored vacation time to trespass the globe? Well . . .maybe not. How about two weeks? Carl Kozlowski introduces four exhilarating programs that offer vacations with soul.
* The Hire Standard – Is there a strategy to attracting better candidates? How much should you rely on a resume versus “gut instinct”? Gallup’s Vandana Allman answers these and other questions relating to the oh-so-important (and inscrutable) task of hiring the right person for the job.
* Profiles of well-known personalities who are living the Worthwhile dream: from the founder of Newman’s Own Organics, Nell Newman, to Rock School demi-god (King of the misfits) Paul Green, to Shawn Nelson (better known as Richard Branson’s “mini-me” and Rebel Billionaire winner), multitalented fashion designer Kay Unger (of Kay Unger New York), and Cowgirl Creamery’s very own Peggy Smith and Sue Conley.

Filled with inspiring columns, profiles, and articles, Worthwhile is a career lifestyle magazine aimed at those looking to infuse their work lives with more fulfillment and joy. Worthwhile is available nationally in Barnes & Noble, Borders, Books-A-Million, Whole Foods and independent magazine retailers across the country at a newsstand price of $4.95. For more details about Worthwhile, please visit www.worthwhilemag.com.

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*Co-editors Anita Sharpe and Kevin Salwen are available for interviews *
*Review copies and artwork are available, upon request*