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WANT PASSION AND FULFILLMENT IN YOUR CAREER?
Worthwhile Magazine Launches Its First Issue

“I’ve been chanting about ‘The Work Matters’ for at least 5 years,
since the publication of my The Brand You50.
This mag, as much or more than Fast Company, is what I’ve been waiting for.”
--Tom Peters

ATLANTA – (November 17, 2004) The typical American worker spends more than 2,000 hours a year at the office. So, shouldn’t our jobs be more than just a daily obligation? Shouldn’t they inspire our creativity, ignite our passions and fulfill our lives? Introducing a never-before broached theme for a magazine: the idea of finding and putting into practice innovative and inspirational ways to make the most of our days between 9a.m. and 6p.m.

Worthwhile magazine brings a fresh mission to newsstands that will appeal to companies and workers alike. This new bi-monthly is for “people who are no longer willing to put their work lives in a separate compartment and seek meaning and joy on the weekends,” observes Anita Sharpe, co-founding editor of Worthwhile, and a Pulitzer Prize-winning writer for The Wall Street Journal. Sharpe has joined forces with co-founding editor, Kevin Salwen, a veteran editor of The Wall Street Journal.

Sharpe and Salwen created Worthwhile for what Salwen describes as “the next generation of business leaders – the designers, lawyers, consultants and others who aspire to achieve greater fulfillment and meaning in their work lives. These professionals don’t consider themselves ‘business people,’ but care intensely about their careers.” The magazine is available nationally in Barnes & Noble, Borders, Books-A-Million and independent magazine retailers across the country at a newsstand price of $4.95.

Worthwhile’s editorial slant is unlike the traditional business magazines that our parents read. “All too often they have missed the heart and soul of the world of work, and are disconnected from what career people want in a magazine today,” insists Salwen. “In fact, they contribute to the disconnect and emptiness that so many people feel about their jobs because they do so little to spark the imagination of the American professional.”

Highlights of the first issue include:

* When Bad Companies Happen to Good People—Living with the stigma of having worked for Enron, Tyco International, Andersen or WorldCom.
* How to Win Over the Dr. No Boss—When your boss says no to your last 5 good ideas, here are solutions to turning things around.
* A guide to starting that big life change for the 50 hours a week you want to reclaim.
* A profile of Bert and John Jacobs, founders of Life is Good, manufacturers of trademarked merchandise that earned $24 million in 2003. That story runs in the same “Love Your Work Life package” as pieces on designer Kenneth Cole, food pioneer Alice Waters, consultant turned nonprofit pioneer Tim Zak, OneWorld Health’s Victoria Hale, social investor Laura Arrillaga, Mindspring founder turned real-estate creator Charles Brewer and IBM’s Ann Cramer.

The mission of Worthwhile as defined by Salwen is:

For The Individual:

* We believe that people want their careers to stand for more than a paycheck.
* We believe that everyone has the right to seek out the work life that makes them happy.
* We believe that people shouldn’t have to check their personal values at the office door; instead those values should match their work environment.

For Companies:

* We believe that companies play a growing role in our society; they should be a force for good.
* We believe there is a spirit of each business that shines into communities, employees and customers. That spirit should be as positive (or negative) as the leaders chose to make it.
* We ardently believe in capitalism. Profitability drives possibilities.

Where They Come Together:

* People want to connect to a company. Finding that sense of community leads to more fulfilling work.
* Organizations with a strong mission attract people who work harder and smarter, simply because they love being there. The result: the productivity companies crave, achieved humanely.
* The “soft stuff,” as it’s sometimes derided, is as important as technology investment or financial structuring. When companies and individuals get it right, the power is remarkable.
* You can change your company into a place that will attract people you want as teammates.

Filled with inspiring columns, profiles, and articles, Worthwhile explores the personalities and ideas that put passion and purpose on the same plane as profit, and is intended for those looking to infuse their work lives with more fulfillment and joy. For more details about Worthwhile, please visit www.worthwhilemag.com.

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*Co-editors Anita Sharpe and Kevin Salwen are available for interviews *
*Review copies and artwork are available, upon request*