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AFTER A SUCCESSFUL LAUNCH, WORTHWHILE MAGAZINE’S
SECOND ISSUE ENCOURAGES READERS TO REDEFINE SUCCESS
(IN AND OUTSIDE THE WORKPLACE)

“When it comes to something as staggeringly important as our careers, I can’t be blunt enough: if you are unhappy with your work life, change something. ”

--Kevin Salwen, co-founding editor, Worthwhile

ATLANTA – (February 1, 2005) With the overwhelming response to Worthwhile's premier issue, co-founding editors Kevin Salwen and Anita Sharpe further their mission of providing a publication for people who aspire to achieve greater fulfillment and meaning in their work lives. Worthwhile magazine strives to remedy the modern impulse to compartmentalize your work and private life by granting its readers permission to "go for it" and seek fulfillment between the hours of nine to five. And readers are embracing Worthwhile with grateful enthusiasm, "Thank you for surfacing such an important topic," writes one in the newly released second issue. "Work with purpose, passion and profit. No on&Mac185;e ever discusses purpose and passion…the focus is always on profit everywhere I've worked…Did I mention 'thank you' yet?!?!"

In its second issue, which is currently on newsstands, Worthwhile is chockfull of profiles and features aimed at individuals searching for innovative and inspirational ways to make the most of their working days, such as:

* Redefining Success – Dahlia Reed was a brilliantly educated lawyer and a rising star in her law firm, but she hated it. Worse, she thought that was the way it was supposed to be. So she created a plan, and followed 7 Crucial Points to begin her new career as a writer. Today she’s living her dream.
* The Perfect Office Cubicle – Tired of everyone stopping by your work cubbyhole to chat, thus preventing you from getting your work done? Kevin Salwen, co-founding editor of Worthwhile, has created 8 ingenious and often hilarious inventions (fictional, of course) to help retain your sanity in today’s workplace cubicles.
* Career Jumping – Beth Zimmerman is a ‘career changer.’ After changing her major twice in college, she settled for architecture and was happy with that career for a decade before moving on to branding and strategic marketing. Here is her formula for tapping into your adaptability skills.
* Creating the Ultimate Business Trip – Don’t settle for the anonymous hotel and endless meetings that define a typical business trip. Kate Yandoh proves that smart planning—and the occasional counterintuitive choice—can make your next trip more productive, renewing and fun.
* The New World of Work—with 40% of tomorrow’s jobs still waiting to be created, job satisfaction slipping 13% in the last five years, and workers spending 163 more hours on the job each year than 20 years ago, we’re going to have to get smart and get flexible. Here are the tools you’ll need to land those jobs.
* Small-Change Philanthropy – With 75-cents of every dollar given to charity in America coming from individual donors, the magazine offers four easy steps for how to give meaningfully without breaking your wallet.
* Profiles of well-known personalities that have created the work they love, including Alexandra Stoddard, Gary Hirshberg, Joyce Carol Oates, and Anita Roddick,

Filled with inspiring columns, profiles, and articles, Worthwhile explores the personalities and ideas that put passion and purpose on the same plane as profit, and is intended for those looking to infuse their work lives with more fulfillment and joy. Worthwhile is available nationally in Barnes & Noble, Borders, Books-A-Million and independent magazine retailers across the country at a newsstand price of $4.95. For more details about Worthwhile, please visit www.worthwhilemag.com.

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*Co-editors Anita Sharpe and Kevin Salwen are available for interviews *
*Review copies and artwork are available, upon request*