for immediate release contact: jodi einhorn
212/645-6900 x.144
jodi@jerichopr.com

if only the new york post had a really big bottle of white out...

glacéau vitaminwater offers new yorkers a chance to get “focused”
on john kerry’s correct vice presidential running mate

whitestone, ny (july 6, 2004) – it’s one thing for a newspaper to make a small mistake hidden in an article on page 25. it’s a completely “different story” -- we’re talking monumental or presidential here -- to plaster mis-information about the most talked about news story of the day across the front page. someone at the new york post must be hanging their head low since “kerry’s choice,” as today’s headline reads, was not quite correct. lucky for new yorkers, one newspaper’s mistake is another man’s fortune.

glacéau vitaminwater™ is offering new yorkers a chance to get a complimentary bottle of its “focus” (kiwi-strawberry/vitamin a+ ginkgo) flavor to help send a message about the importance of being focused on the job. all people have to do is send in a copy of the front page of today’s new york post (dated: july 6, 2004) with the headline, “kerry’s choice: dem picks gephardt as vp candidate,” along with their mailing information to the address below. they’ll get a free bottle of glacéau vitaminwater’s “focus, a very simple solution for improved concentration and staying focused.”

“focus on kerry’s correct choice”
c/o jericho communications
304 hudson street – 7th floor
new york, ny 10013

to help make sure this doesn’t happen again, glacéau vitaminwater will also be sending a truckload of “focus” to the offices of the new york post.

glacéau vitaminwater is enhanced water that is all natural, low-calorie and packed with nutrients. each variety delivers a specific function, to help you get more out of everything you do during the day.

formed in 1996 and based in whitestone, n.y., energy brands inc. is the pioneer and leader in the enhanced water category. for the last three and a half years, glacéau vitaminwater has been the fastest growing bottled water brand in the industry. following its introduction in new york in 2000, consumers immediately embraced glacéau vitaminwater and have helped it achieve iconic status. since then, influential bi-coastal consumers have brought the brand to los angeles, miami, san francisco and chicago, prompting energy brands to respond to that demand. today, glacéau vitaminwater is distributed at exclusive retail outlets in more than 45 states nationwide.

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