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look and feel like a million bucks for $1.49
glacéau vitaminwater™ enhances its product line
with a new variety offering antioxidants

whitestone, ny (september 23, 2004) – people will go to any length nowadays to look and feel healthier. but if age defying ability was possible without injecting poison into your eyelids, ingesting cod liver oil, spending four hours a day at the gym and forever feasting on tofu, wouldn’t we all shed a sigh of relief? well, take a big deep breath and exhale, baby.

in its continuous effort to provide consumers with products that enable them to get the most out of everything they do throughout the day, glacéau vitaminwater is proud to introduce vital-t, which is sure to keep consumers everywhere looking and feeling their best.

the new vital-t (as in vitality) offers the amazing lemon-tea flavor that consumers previously enjoyed in the brand’s leadership lemon tea variety. however, with a new-and-improved vitamin formulation, vital-t is now packed with antioxidants, which help rid your body and mind of free radicals so that you can feel like you did in high school (minus the teenage acne). vital-t is available in 20-ounce bottles and sold nationally at a suggested retail price of $1.49.

“we can all use a little more vitality in our lives, so we’ve conveniently packed it into a bottle of great tasting lemon-tea vitaminwater,” said dr. carol dollard, svp of operations, energy brands inc., makers of vitaminwater and smartwater. “vital-t incorporates a blend of nutrients that deliver age-fighting functions in the all-natural, great tasting, low-calorie format consumers have come to expect from us.”

formed in 1996 and based in whitestone, n.y., energy brands inc. is the pioneer of the enhanced water category. for the last four years, vitaminwater has been the fastest growing bottled water brand in the industry. following its introduction in new york in 2000, consumers immediately embraced vitaminwater and have helped it achieve iconic status. since then, influential bi-coastal consumers have brought the brand to los angeles, miami, san francisco and chicago, prompting energy brands to respond to that demand. today, vitaminwater is distributed at exclusive retail outlets in 48 states nationwide.