For Immediate Release
May 2, 2005
Contact: Jodi Einhorn
212/645-6900 ext.144
jodi@jerichopr.com
MAKE ANY OCCASION A CELEBRATION WITH TCBY’S NEW LINE OF FROZEN YOGURT CAKES AND DEEP DISHTM PIES

In Conjunction With Its New Line Of Mouth-Watering Frozen Yogurt Cakes
And Deep DishTM Pies, TCBY Launches Its “Wish Come True” Campaign

Salt Lake City, UT – TCBY, The Country’s Best Yogurt“, is giving customers a reason to make any occasion a celebration with the launch of its new line of creamy frozen yogurt cakes and Deep DishTM pies. Made with the goodness of 96% TCBY Fat Free frozen yogurt, consumers can choose from a broad array of delicious flavors.

Made with two delicious layers of moist cake held together with creamy 96% Fat Free frozen yogurt infused with swirls of fudge, peanut butter, pecans, or other toppings depending on flavor, TCBY cakes are available in: vanilla yogurt with white cake, vanilla fudge swirl yogurt with chocolate cake, white chocolate mousse yogurt with chocolate cake, and chocolate vanilla crunch cake. Cakes can be decorated with personalized messages and are available in 7-inch rounds, 9-inch rounds, and as a sheet cake.

Made with 96% Fat Free frozen yogurt and available in 8-inch rounds, TCBY frozen yogurt Deep DishTM pies come decorated in a variety of flavors including Turtle RippleTM, Cookies & Crème, Peanut Buttery Fudge, Chocolate Decadence, Mint N’ ChipsTM, and Strawberry Shortcake.

“We’ve always been known as the place to go for rich and creamy frozen yogurt treats,” said Melissa Hallenbeck, TCBY Marketing Director. “With the launch of our new line of cakes and pies, however, TCBY has taken frozen yogurt treats in a delicious new direction.”

To celebrate the launch of its new line of delicious frozen yogurt cakes and pies, TCBY will make one lucky person’s “Wish Come True” for an entire year! Individuals can enter the TCBY “Wish Come True” contest by visiting their local, participating TCBY store, filling out an official entry form and submitting it either at the store or by mail. Customers can choose from four terrific wishes: An all-expense-paid seven day cruise for two to the Caribbean; a monthly spa treatment, gym membership and nutritional consulting; a brand-new big screen TV, DVD player, video camera and a Netflix membership; or the donation of prize money to the charity of their choice. The lucky winner will also receive one of TCBY’s new, creamy cakes or pies once a month for an entire year. The contest will run from May 1 through June 30, 2005. To locate the nearest TCBY, customers can visit www.tcby.com.

“TCBY’s new line of delicious frozen yogurt cakes and pies are perfect for celebrating any occasion – not just the ones that come around once a year,” explains Hallenbeck. “And what better way to introduce our new line of frozen yogurt cakes and pies than by granting someone’s wish?”

Made with the goodness of 96% Fat Free frozen yogurt, TCBY’s new line of delectable cakes and pies are available in a wide array of flavor and size combinations.

TCBY’s new line of cakes includes:

* Vanilla yogurt with white cake is made with creamy vanilla frozen yogurt snuggled between two layers of moist, tasty white cake and is available in 9-inch round cakes (serves 10-14).
* White chocolate mousse yogurt with chocolate cake is made with TCBY’s signature white chocolate mousse frozen yogurt surrounded on both sides by layers of chocolate cake and is available in 9-inch round cakes (serves 10-14).
* Vanilla fudge swirl yogurt with chocolate cake is comprised of two delicious layers of moist chocolate cake held together with smooth vanilla frozen yogurt and rich fudge ripples and is available in 9-inch round cakes (serves 10-14) or a full sheet cake (serves 18-24).
* Chocolate vanilla crunch cake is made with a creamy combination of chocolate and vanilla frozen yogurt amidst a top and bottom layer of chocolate cookie crunch and is available in both 7 (serves 6-8) and 9-inch round cakes (serves 10-14).

TCBY’s new line of Deep DishTM pies are all available in 8-inch rounds (serves 10-14) and include:

* Chocolate Decadence is made with creamy chocolate frozen yogurt swirled with rich fudge, chocolate flakes, and fudge truffles and topped with more chocolate flakes, drizzle, and rosettes all on a delicious, fudge-covered cookie crust.
* Mint n’ ChipsTM is one part chocolate cookie crust and one part cool, refreshing mint chocolate chip frozen yogurt separated by a rich layer of fudge.
* Cookies & Crème is made with creamy vanilla frozen yogurt loaded with chocolate sandwich cookies and topped with rich chocolate shavings, rosettes, and drizzle set atop a crunchy chocolate cookie crust.
* Turtle RippleTM is made of creamy vanilla frozen yogurt rippled with caramel and pecan pralines set atop a fudge-covered chocolate crust and drizzled with caramel and chocolate shavings.
* Strawberry Shortcake is made of creamy vanilla frozen yogurt filled with strawberries, layered on shortcake, and topped with strawberry puree.
* Peanut Buttery Fudge is a delectable mixture of chocolate and vanilla frozen yogurt with ribbons of smooth peanut butter and rich fudge-covered chocolate cookie crust.

Based in Salt Lake City, UT today, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,400 stores worldwide and product offerings that include smoothies, parfaits, shakes, sundaes, cakes and pies, TCBY has continually been a healthy alternative for consumers looking for a treat or snack. To visit TCBY's web site, please go to www.tcby.com.