For Immediate Release
June 1, 2004 Contact: Tara McNally
212/645-6900 ext.115
tara@jerichopr.com

AMERICA’S THIGHS, HIPS, LOVE HANDLES AND TUMMIES
JOIN TOGETHER TO HELP “RESHAPE” THE NATION

In Conjunction with the Launch of their New Low Carb Lovers Frozen Yogurt,
TCBY Urges The Country To Take Part in the Million Pound Challenge

Salt Lake City, UT – If you’ve been using your treadmill as a place to hang your dirty laundry or have blown thousands of dollars by making so-called “donations” to various fitness clubs, now is your chance to finally get in shape. So, if you’re looking to get rid of those love handles, tone those thighs or shed 50 pounds, TCBY, The Country’s Best Yogurt, is putting Americans to the ultimate test…The Million Pound Challenge.

In conjunction with the launch of their new Low Carb Lovers frozen yogurt, TCBY is urging and at the same time helping people lose weight to hit a national goal of 1 million pounds. The total loss for the country will continuously be tallied on www.tcby.com until the 1 million pound goal is met. And once the million pounds are shed from our bodies, TCBY will reward the country with free Low Carb Lovers frozen yogurt for an entire day. To join the Million Pound Challenge, log onto TCBY’s website or visit your local TCBY store.

“TCBY has continuously offered a line of frozen treats fitting a variety of lifestyle needs - from fat free to non dairy products – and the Million Pound Challenge is a perfect extension of that,” explained Paul Kershisnik, director of marketing for TCBY. “And with an estimated 1 in every 4 Americans watching their carbohydrate intake, we wanted to create a product that offered less carbohydrates, but provided the same delicious taste our customers love and our products are known for.”

With four net carbs per half-cup serving, Low Carb Lovers frozen yogurt comes in two flavors – chocolate and vanilla, and is available in all TCBY stores. Plus, customers can add a variety of Low Carb Lovers toppings to complete their frozen treat including sugar free, fat free chocolate fudge (1.3 net carb), mixed nuts (1 net carb), whipped topping (1 net carb), blueberries (1 net carb), raspberries (1/2 net carb) and strawberries (1/2 net carb). In addition to its new Low Carb Lovers frozen yogurt, TCBY also offers non-fat, no sugar added and 96% fat free frozen yogurts as well as non-fat and non dairy sorbets, all in a variety of flavors.

Based in Salt Lake City, UT today, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,200 stores across the country and product offerings that include drinks, sundaes and cakes, TCBY has continually been a healthy alternative for consumers looking for a treat, lunch or snack. To visit TCBY’s web site, please go to www.tcby.com. Media can read the latest TCBY news and download images at www.insidescoop.tcby.com.