For Immediate Release
May 2, 2005
Contact: Tara McNally
212.645.6900,ext 115
tara@jerichopr.com
THIS SUMMER, YOU WON’T NEED A SHOOTING STAR,
FAIRY GODMOTHER OR GENIE TO MAKE YOUR WISH COME TRUE

To Introduce Its New Line of Cakes and Deep DishTM Pies, TCBY Launches Its “Wish Come True” Campaign And Also Finds Out What Americans Wish For

Salt Lake City, UT – Normally you’re not supposed to tell anyone what you’re wishing for when you blow out the candle on your cake, but during TCBY’s “Wish Come True” campaign you might want to make an exception. From May 1 through June 30, 2005, to support the introduction of its new line of delicious, frozen yogurt cakes and Deep DishTM pies made with the goodness of 96% Fat Free frozen yogurt, TCBY will be asking individuals what they wish for and, in turn, will make one lucky person’s “Wish Come True” for an entire year!

“What better way to introduce our new line of delicious frozen yogurt cakes and Deep DishTM pies than by granting someone’s wish,” said Melissa Hallenbeck, TCBY Marketing Director. “And they don’t even have to blow out the candle.”

Individuals can enter the TCBY “Wish Come True” contest by visiting their local, participating TCBY store, filling out an official entry form and submitting it either at the store or by mail. The entry form will provide entrants with a list of four terrific wishes to choose from, including:

* Sun and Sand: An all-expense-paid seven day cruise for two to the Caribbean including airfare from the winner’s closest major airport.
* Wellness Wish: A monthly spa treatment, gym membership and nutritional consulting for an entire year.
* Family Fun: Make it “movie night” and spend some family time together with a brand-new big screen TV, DVD player, video camera and a Netflix membership for an entire year.
* Sharing is Caring: Donate all of your winnings to a charity of your choice.

The lucky winner will also receive one of TCBY’s new, creamy cakes or Deep DishTM pies once a month for an entire year. To locate the nearest TCBY, customers can visit www.tcby.com.

As part of the “Wish Come True” contest, TCBY conducted a national survey to find out what people wish for, when they wish for it, and whether they believe wishes can come true. According to the survey of 2,076 Americans of various ages, most respondent’s wishes pertained to family/friends (28.18%), followed by money (24.13%), and then grades (8.75%). The last time they made a wish, 38% blew out a candle, 13% saw a shooting star, 12% tossed a coin in a fountain, and 11% broke a wishbone. 86.8% of respondents overall believe that wishes can come true, and 55.7 % believe that if you tell your wish to someone it won’t come true.

TCBY’s new line of frozen yogurt cakes and Deep DishTM pies come in a broad array of flavors and can be decorated with personalized messages. Made with the goodness of TCBY’s 96% Fat Free frozen yogurt, the new cakes are available in vanilla yogurt with white cake, vanilla fudge swirl yogurt with chocolate cake, white chocolate mousse yogurt with chocolate cake, and chocolate vanilla crunch cake. TCBY frozen yogurt Deep Dish pies are available in Turtle RippleTM, Cookies and Crème, Peanut Buttery Fudge, Chocolate Decadence, Mint N’ ChipsTM and Strawberry Shortcake.

Based in Salt Lake City, UT today, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,400 stores worldwide and product offerings that include smoothies, parfaits, shakes, sundaes, cakes and pies, TCBY has continually been a healthy alternative for consumers looking for a treat or snack. To visit TCBY's web site, please go to www.tcby.com.