For Immediate Release
Contact: Tara McNally
March 25, 2004
212/645-6900 ext.115
tara@jerichopr.com
YOU DON’T HAVE TO BE GREAT IN SPORTS TO GET A SCHOLARSHIP TO COLLEGE…MAKING A “MEAN” SUNDAE MIGHT JUST BE ENOUGH

TCBY Gives Kids a Chance to Create their Very Own Sundae Treat and
Get a Percentage of the Sales Toward their College Education

The dream of college is all too often cut short because of money. While many children rely on their ability to play sports or their academic grades to catch a break on tuition, thousands of children across the country will have a chance to use another talent to get them to college…the ability to make an awesome soft serve yogurt sundae.

During TCBY’s “Sundae College” contest, all kids ages 5 to 15 will have a chance to create their very own yogurt sundae – by choosing a flavor of yogurt, toppings and most importantly, naming it. Entry forms, information and drop-boxes will be at all TCBY locations for 30-days beginning April 15. From August 1 to September 30, the winning “Sundae College” entry will be sold in all 1,500 TCBY locations with a percentage of the product’s profits going toward the winning child’s college education. TCBY will also donate $5,000 into the winner’s “scholarship fund.”

“Not every child is a great athlete and gets straight A’s in school,” explained Paul Kershisnik, director of marketing for TCBY. “But every child has an amazing imagination. Our contest creates an even playing field and gives kids and their families some help to pay their college tuition. Soon across the country, yogurt may be considered the next brain food.”

Children can log onto www.tcby.com beginning April 1st to get more information on the contest or visit their local TCBY store from April 15th through May 15th to enter the contest. The winner will be announced in mid-July and the new sundae treat along with the child’s name and hometown will be featured on the menu.

Based in Salt Lake City, UT today, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,200 stores across the country and product offerings that include drinks, sundaes and cakes, TCBY has continually been a healthy alternative for consumers looking for a treat, lunch or snack.