For Immediate Release
December 15, 2004
Contact: Jodi Einhorn
212/645-6900 ext.144
jodi@jerichopr.com
HOW DO YOU MAKE ROOM FOR DESSERT WHEN YOU’RE TRYING
TO WATCH YOUR WAISTLINE THIS HOLIDAY SEASON?

TCBY Offers Customers a Wide Array of New Cakes & Pies
Giving People The Chance To Enjoy The Holiday Season’s Fattening Favorites –
With Fewer Calories And Less Fat But Still Great Taste

Sacramento, CA - Overeating is almost impossible not to do during the holiday season. Yes, exercise and dieting seem like the healthy options, but who has the time or will power with so much holiday shopping on our “plates”? So, why miss out on the chance to satisfy your sweet tooth when you can still savor a delicious slice of cake or pie without all the calories and the same great taste?

TCBY, makers of great tasting, low-fat frozen yogurt, wants everyone to know that just because they may have had an extra helping of their favorite holiday food, doesn’t mean they can’t have dessert. Healthier alternatives exist to some of the high caloric and fattening desserts that await us at the end of a big holiday meal. So, have no fear fellow eaters…TCBY offers new cakes and pies, made with 96% fat-free frozen yogurt, which you can enjoy just as much as Mom’s without the guilt!

Instead of… Try…
Peanut Butter Pie TCBY’s Peanut Butter Cup Pie, made with 96% fat free yogurt
Candy Mints TCBY’s Mint Chocolate Chip Yogurt w/ Chocolate Cake, made with 96% fat free yogurt
Yule Cake TCBY’s Vanilla Fudge Swirl Yogurt w/ Chocolate Cake, made with 96% fat free yogurt
Strawberry Cheesecake TCBY’s Strawberries ‘n Cream Pie, made with 96% fat free yogurt
Chocolate Decadence TCBY’s Mudd Pie, made with 96% fat free yogurt
Chocolate Chip Cookies TCBY’s Cookies ‘n Cream Pie, made with 96% fat free yogurt

"With all the talk about watching what we eat, Americans are still gaining 7 to 10 pounds between November and December," explained Melissa Hallenbeck, Marketing Director for TCBY. "At TCBY, we’ve created a line of delicious tasting, healthier products that you would expect during the holidays without all the fat and calories of ordinary desserts.”

Local TCBY stores include: 1320 Standiford Avenue (Modesto), 2508 Oakdale Road (Modesto) and 1521 Geer Road (Turlock).

Based in Salt Lake City, UT today, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,400 stores worldwide and product offerings that include smoothies, sundaes and cakes, TCBY has continually been a healthy alternative for consumers looking for a treat, lunch or snack. To visit TCBY's web site, please go to www.tcby.com.

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*Melissa Hallenbeck is available for interview*