FOR IMMEDIATE RELEASE
Contact: Heather Johnson
(212) 645-6900

Search Enginuity
Sessions.edu, an online school of new media, is taking "Domain Name Marketing" to a new level

For the growing number of companies based entirely online, traditional advertising and marketing programs no longer generate sufficient marketplace exposure and consumer awareness. Search engine ranking has become the key to successfully marketing a cyber-company. However, research indicates that if a company's web page is not placed in the top 20 (first two pages) of a search engine query, the odds of someone finding the site become dismally remote.

Sessions.edu, the first online school of new media, has developed a strategy to improve their placement in search queries and drive significantly more targeted traffic to their Web site. By mass registering over 600 associated domain names, Sessions.edu will increase the number of prospective students to their site by securing higher and more frequent placements in search engine results.

"On the Internet, a company's identity, presence and success is determined by its domain name. By mass registering the domain names related to the services we offer, we are providing our prospective customers with a quicker, more direct route to what they are searching for," said Morten Sohlberg, CEO of Sessions.edu. "We know there is tremendous potential for new students out there - we are simply enabling them to access us more efficiently."

The domain names will range from interactiveinternetschool.com and illustratorbyexample.com (a name of a Sessions.edu class) to interfaceportal.com -- any key word or phrase relevant to the Session.edu learning experience. And as their course offerings grow, Sessions.edu will continue to modify and increase their pool of domains.

Domain name marketing involves a complicated process of securing lead domain names and sub-domain names that are assigned an Internet Protocol (IP) and an Active Server Page (ASP) script that generate categorically customized META Tags which help to control how and when a Web page is displayed in a search engine.

To date, Sessions.edu's outstanding performance is largely due to the viral nature of online education and the value of word-of-mouth referrals, which now account for 40% of students. This has enabled Sessions.edu to dramatically cut traditional marketing programs and beef up its commission based affiliate efforts, which now account for almost half of its sales.

Sessions.edu launched its online curriculum in 1998, and has sold over 3,600 courses to over 1,200 students in 60 countries over the last year. It is the first school of visual communications and new media to provide a campus and faculty based entirely on the Internet, which means students can take classes anytime and anywhere. It offers students training in graphic design, web design, advertising design, multimedia design and e-commerce directly from their desktops. Sessions.edu is currently being used both by individuals who want to gain or improve their Internet related skills, and companies looking for cost-effective and time-efficient means to train their employees.