Did You Know…

GENERAL

Age, Smage
While age is a variable that auto insurance companies look at to determine rates, adults (nine percent) were four times more likely than teens (two percent) to think that age was not a factor.

Give Adults Some Credit
The opposite was true when it came to thinking that credit affected auto insurance rates – 71 percent of teens compared to 63 percent of adults did not think credit impacted premium.

The Color Myth Lives On
Shockingly, adults (30 percent) were more likely than teens (22 percent) to think that the color of their vehicle impacted auto insurance rates, when it fact it does not.

Dude, Where’s My Car?
Only 57 percent of teens compared to 71 percent of adults knew that where they live affects their auto insurance rates.

Ignorance May Be Bliss, But It Could Also Be Costly
While untrue, 23 percent of teens compared to 18 percent of adults thought that auto insurance rates were pretty much the same from company to company.

More Than Just A Car
Teens were more likely than adults to say that cars give people freedom and are an expression of a driver’s personal style, while adults were more likely than teens to say that cars simply provide people with a way to get from point A to point B.

Which of the following best describes how you view cars? TEEN ADULT
Cars give people freedom 39% 34%
Cars simply provide a way to get from point A to point B 30% 41%
Cars are an expression of personal style 32% 25%

Do We Lose Our Cool With Age?
When asked what they most wanted their car to say about them, adults were twice as likely than teens to say “I’m successful” (18 percent and eight percent, respectively) and “I’m intelligent” (14 percent and seven percent, respectively); they were also three times more likely to say “I’m cost conscious” (seven percent and two percent, respectively).

However, teens were five times more likely than adults to want their car to say “I’m cool” (43 percent and nine percent, respectively).

What You’d Most Want Your Car To Say About You
TEEN

ADULT
I’m cool (43 percent) I’m just trying to get where I’m going
(28 percent)
I’m just trying to get where I’m going
(20 percent) I’m safe (21 percent)
I’m safe (14 percent) I’m successful (eighteen percent)
I’m successful (eight percent) I’m intelligent (fourteen percent)
I’m intelligent (seven percent) I’m cool (nine percent)

Cruisin’ In Style
When asked to pick which was the most important feature they look for in a car, the number one response for teens was “style” (72 percent) while the number one response for adults was “safety” or “gas mileage” (tie, 80 percent).

Most Important Features To Look For In A Car
TEEN

ADULT
Style (72 percent) Safety (80 percent) tie
Gas mileage (66 percent) Gas mileage (80 percent) tie
Safety (59 percent) Comfort (77 percent)
Comfort (58 percent) Usefulness (67 percent)
Usefulness (45 percent) Style (59 percent)

GENDER DIFFERENCES

Does It Really Matter?
Adult males more likely than teen males to think that color affects premium (34 percent versus 20 percent, respectively), when in fact it does not. The opposite was true when it came to where you live – teen males were more likely than adult males to think where you lived did not affect (45 percent versus 25 percent, respectively).

Freedom Ride
Teen males were more likely than adult males to view cars as giving people freedom (38 percent versus 34 percent, respectively) and an expression of people’s personal style (35 percent versus 28 percent, respectively). Adult males however were more likely than teen males to view cars as simply a way to get from point A to point B (38 percent versus 27 percent, respectively).

Teen females were more likely than adult females to view cars as giving people freedom (40 percent versus 35 percent, respectively) and an expression of people’s personal style (28 percent versus 22 percent, respectively). Adult females however were more likely than teen females to view cars as simply a way to get from point A to point B (43 percent versus 32 percent, respectively).

What You Drive Says A Lot
When asked what they’d most want their car to say about them, the number one choice for both male and female teens was “I’m cool” (49 percent versus 37 percent, respectively); when asked of adults, the number one response for male respondents was “I’m just trying to get where I’m going” while the number one response for female respondents was “I’m safe” (31 percent versus 28 percent, respectively).

Style Over Safety???
When asked what are the most important features you look for in a car, the number one choice for both male and female teens was “style” (72 percent, respectively); when asked of adults, the number one response for male respondents was “comfort” while the number one response for female respondents was “safety” (77 percent versus 86 percent, respectively).