For Immediate Release
August 3, 2005
Contact: Tara McNally
212.645-6900 ext.115
tara@jerichopr.com
91 YR OLD FITNESS GURU JACK LALANNE MAKES JUICING
EASY AND DELICIOUS WITH HIS NEW BOOK:
“CELEBRATING 90 PLUS YEARS OF HEALTHY LIVING”

Available Nationwide This Summer, ‘Celebrating 90 Plus Years Of Healthy Living’ Provides Consumers With The Motivation and Know-How To Living A Healthful Life Through The Power Of Juicing

FAIRFIELD, NJ – With today’s fast-paced and demanding lifestyles, how is it possible to find time to eat a nutritious meal, let alone one that provides you with the daily recommended allowance of fruits and vegetables? Well, it is possible, and juicing makes it easy! Proof positive is in Jack LaLanne’s newest book, Celebrating 90 Plus Years of Healthy Living. For more than seven decades fitness guru Jack LaLanne has been practicing what he preaches – JUICING! And now consumers can benefit from his life experience and knowledge. Retailing for $24.95 (US), Celebrating 90 Plus Years of Healthy Living provides consumers with a comprehensive, motivational guide to leading a healthier lifestyle by incorporating the power of juicing.

Developed to make it easy to include more fruits, vegetables and fiber into one’s daily diet as well as satisfying everyone’s taste-buds, Celebrating 90 Plus Years of Healthy Living contains more than 100 diverse, delicious, easy-to-make recipes for fresh juices, smoothies, frozen treats like ice pops and yogurt, salsas, salad dressings, baby foods, muffins and breads, fruity cream cheeses, sorbets and soups. There are also recipes, such as ‘Clean Sweep,’ ‘Healthy Glow,’ ‘Daily Detox,’ ‘Stress Buster’ and ‘Post Workout Power Punch,’ which can help sooth common aliments. Additionally, the book contains juicing tips. For instance adding a drop of fresh lemon to the juice can help maintain the flavor. Also included, an A to Z glossary of various fruits, vegetables and herbs, and their healing properties, vitamin and mineral content as well as peak time for picking and enjoying.

LaLanne also shares his life story as a once sickly, weak child who changed his lifestyle drastically to one of health and nutrition. He includes his philosophies on juicing, its positive effects, why it works and much, much more.

Celebrating 90 Plus Years of Healthy Living is also the perfect complement to LaLanne’s current line of juicers. Jack’s Juicers have earned the Good Housekeeping Seal and unlike most juicers, with Jack LaLanne’s Power Juicers there’s virtually no slicing, dicing or peeling - making it very easy to juice almost any fruit or vegetable. The juicers are designed with an extra-large round chute so that most fruits and vegetables can go in whole. The special patented extraction technology allows for up to 30% more juice* than other juicers. Retailing for $149 (US), Jack LaLanne’s Power Juicers are dishwasher safe, whisper-quiet and have built-in safety features.

To purchase Celebrating 90 Plus Years of Healthy Living and/or a Jack LaLanne’s Power Juicer, log onto www.jacksjuicer.com, or call 973-575-5400, ext. 127.

* Amount of juice will vary depending upon ripeness and size of different fruits and vegetables and results will vary for different juicers.

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For review copies/samples or images of Celebrating 90 Plus Years of Healthy Living or Jack LaLanne’s Power Juicers, please contact Tara McNally at 212.645.6900, ext. 115/tara@jerichopr.com.