For Immediate Release
October 10, 2005
Contact: Tara McNally
212.645-6900 ext.115
tara@jerichopr.com

BRING THE JUICE BAR HOME AND MAKE SOY,
NUT AND RICE MILK WITH
JACK LALANNE’S NEW POWER JUICER ELITE

Fairfield, NJ – Americans are becoming more and more health-conscious. With Jack LaLanne’s revolutionary new Power Juicer Elite, you can bring the juice bar home and make your own 100% fresh, all natural fruit and vegetable juices. Plus, with newly designed features, you can make your own fresh milk substitutes such as soy, rice and nut milks. With the Elite, you can make fresh, nutritious juices and milks everyday and you will never have to think about how long products have sat on store shelves or worry about what artificial additives these products might contain.

Jack’s Power Juicer Elite is the ultimate juicer - there is virtually no slicing, dicing, peeling OR pitting. Cherries and plums with the pits, grapes on the vine, pineapple chunks with the rind, and apples with the core, just to name a few, are easily juiced in seconds. Make milk from soybeans, grains and nuts like almonds or hazelnuts. Then use the fiber-rich pulp to make delicious spreads, dips, breads, soups, muffins and more.

Unlike most juicers, all of Jack’s Juicers are designed with an extra-large, round chute so that most fruits and vegetables can go in whole. The new non-drip spout makes for easier clean-up, leaving you more time to enjoy your juice. All juicer parts, except the base, are dishwasher-safe. Jack’s juicer has built-in safety features, and comes with a lifetime motor warranty.

“With my Power Juicer Elite, I take juicing to the next level - I give people the unique opportunity to make milk from soybeans, rice and nuts in addition to fruit and vegetable juices that taste wonderful,” said 91 year old fitness guru Jack LaLanne. “All of these wonderful juices and milks will provide them with the energy level that I have enjoyed from juicing for so many years.”

The Elite’s commercial-quality, powerful and whisper-quiet, high-torque induction motor is patented for its unique extraction technology. These innovations are why Jack’s juicers make up to 30 percent more juice than other juicers.* The induction motor puts out less heat, therefore many beneficial nutrients and enzymes in the fruits, nuts, grains & vegetables remain intact, giving you vibrant, healthy juices and milks in seconds. The motor comes with a limited lifetime warranty.

All of Jack’s Juicers have earned the Good Housekeeping Seal. The Power Juicer Elite is available for $149.97, plus shipping and handling, and comes with a 30-day money back guarantee (less shipping & handling). To purchase Jack LaLanne’s Juicer Elite, or to order a free copy of the limited lifetime warranty, call (800) 97-WELL1.

* Amount of juice will vary depending upon ripeness and size of different fruits and vegetables and results will vary for different juicers.