For Immediate Release
Contact: Randi Brightman
Jericho Communications
(212) 645-6900 x149
randi@jerichopr.com

PEPPERIDGE FARM CHOOSES JERICHO COMMUNICATIONS
FOR LAUNCH OF NEW GOLDFISH COLORS

NEW YORK, October XX, 2002 – Pepperidge Farm, a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods, has chosen Jericho Communications to help promote Goldfish Colors, one of the largest Goldfish product launch in the brand’s 40-year history.

Jericho’s assignment is to provide public relations support for Goldfish Colors, the first-ever multi-colored cheese flavored snack that comes in violet, red and orange colors. The new product will be available in all major grocery stores and mass merchandisers nationwide. National distribution of the product will be complete by mid-October.

Goldfish is one of Pepperidge Farm’s most popular brands – one-half of all U.S. households with kids ages 12 and under have Goldfish products in them, and more than 85 billion Goldfish are consumed worldwide each year.

The assignment from Pepperidge Farm is just the latest in a long list of food and beverage clients Jericho has represented. Others include Domino’s Pizza, Subway Sandwiches, The Hain Celestial Group, Carvel Corporation, and Cape Cod Potato Chips, among many others.

Jericho Communications, Inc. is a full service public relations agency, which has recently been touted as “one of the most successful creative firms in New York” and ranked as the 13th best consumer public relations agency in the country. Current clients include IKEA Home Furnishings, Jose Cuervo Gold, H&M and Progressive Insurance.