For Immediate Release
Contact: Cindy Gittelsohn
Jericho Communications
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cindy@jerichopr.com

WATCH OUT MARIAH CAREY, WHITNEY HOUSTON AND
CELINE DION… THERE’S A NEW DIVA IN TOWN

Lugz Introduces their Newest Boot for Women, The Diva

New York, NY (September 22, 2003) – Divas. They are known for their attitude, their glamour, their style and most of all, their persona. In the music world and beyond they’re oftentimes called “prima donnas.” With the latest in hip, sexy, footwear, Lugz, the brand that’s built for the city, has captured all of this and more with the launch of their latest shoe for women, rightfully called The Diva.

Looking to give women that feeling of taking center stage when strutting down the street, The Diva personifies the style of a real-life diva with its sexy high heel and distinct, bright colors. The sleek-style mixed with the ruggedness of a boot brings to life the attitude and persona of a diva, while the design and contour of the boot touch on the glamorous side.

“We wanted to create a shoe that has as much attitude as a man’s boot, but also gives women the opportunity to be stylish and glamorous at the same time,” explained Larry Schwartz, Executive Vice President, Lugz. “The Diva in its name and design grants women the power to turn heads when walking down the street.”

The Diva retails for $70 and is available in the following colors: available in light blue, pink, white, navy and wheat. Beginning December 1, 2003, the shoes will be sold exclusively in Journey's stores nationwide, as well as online at www. journeys.com.

About Lugz
From its auspicious inception in 1993, Lugz has been an innovator in the footwear market from its trend-setting styles and rich endorsement history of hip hop entertainers to the well-known animation character themes famous today. As a fashion-forward brand, the corporate mission is dedicated to offering fashion, quality and style – product that is built for the city – at competitive price points. Over the years, these marketing concepts reinforced the Lugz brand helping it to become a leader in urban footwear with sales in excess of $150 million.
For additional information please visit www.lugz.com.