FOR IMMEDIATE RELEASE             

Contact: Danielle Nacco
347.248.1677

LoyalTV.com Surveys Fortune 1000 Chief Marketing Officers to Reveal ‘What Influences the Influencers’….

Results Show that CMO’s are more influenced by their neighbors and friends
than the television ads they spend millions to produce…

NEW YORK (May 5, 2008) – LoyalTV.com (“LTV”), an Internet destination, that focuses on consumers, their brand loyalties, and their honest opinions about products they are passionate about, surveyed the top Chief Marketing Officers (CMO’s) to find out what factors influence the professionals who, in-turn, influence our purchasing. 

According to the results of the survey of 184 CMO participants, peer testimonial outweighs traditional advertising mediums in determining what products the CMO’s purchase.  The survey also yielded several other interesting facts:

• 44 percent of the country’s top marketing executives are loyal to brands, with Federal Express and The Weather Channel being cited most frequently.

• A good restaurant will make even the most cynical CMO loyal, with 78 percent of respondents being a regular at their preferred dining spot!

• 44 percent will not be doing their holiday shopping this December at the same places that they shopped at last year.

• PetSmart topped the list of retailers CMO’s were most loyal to — followed closely by Whole Foods!

“While it may come as a surprise to some people that a trusted friend is more influential in influencing a purchase than that million dollar spot on the Super Bowl, we weren’t surprised in the least to see the results of this survey,” said Co-Founder of LoyalTV.com, Courtney Jones.  “This data further confirmed our insights in launching a new business model where real people are giving their real opinions. As many marketers have long suspected, brand building via word-of-mouth is the hottest and most rapidly growing area of building brands today.”

The survey also provided insight about the times in which we live.  Once seen as stodgy corporate executives, CMO’s are now taking a personal stance regarding their purchasing habits, with 71 percent of those surveyed saying that a company’s environmental policy would make them more loyal.  And, when asked about factors influencing car purchasing decisions, the top three answers were recommendations from friends (23%), followed by environmental concerns (22%), and loyalty to brand (17%).  Interestingly, only 7 percent were influenced by advertising.

In addition, of those CMO’s surveyed who were married, 21 percent said their wives were the most loyal person in their lives, while 78 percent said it was their dog that was most loyal to them.  Single CMO’s seemed to fare better with 68 percent saying they counted their significant others as the most loyal person in their lives, with only 3 percent counting the pooch as most loyal.

“The one constant message remains the same…peer-to-peer influence is an extremely strong factor in the purchasing process,” said Jones.

If that’s the case for the top marketing professionals in the country, it’s no wonder marketing budgets are being sliced and diced as the search for the best way to influence purchases continues!!   Just ask your neighbor.

About LoyalTV:
LoyalTV.com is a new video-sharing Web site, where people post video about products they are passionate about and brands they are loyal to.  As an Internet destination site, it is the place for people to find out about products, goods, and services from people who have experienced those products firsthand.  It empowers consumers to share their experiences, via word-of-mouth advertising -- it's the real scoop from real people.  It provides the information you need before you make a purchasing decision!

###

Courtney Jones is available for interview.

Complete copy of survey results available upon request.