FOR IMMEDIATE RELEASE                             Contact:  Fern Marcya Edison                                                                                                 Ericho Communications, 845-679-6319

LOYALTV JOINS THE GREATEST LIGHT PROTEST ON EARTH –
‘CANDLE FOR TIBET’

Supporters Upload Videos onto the LoyalTV.com ‘Causes’ Category

NEW YORK (July 31, 2008) – With the Olympic games set to begin in early August, all eyes will be on Beijing as the world’s finest athletes compete for Olympic gold. LoyalTV, however, has teamed up with ‘Candle for Tibet’ (CFT) to divert some of this attention to what it deems to be a compelling cause – a free Tibet. Together with supporters, CFT is planning a worldwide light protest to coincide with the opening ceremonies of the Olympic games.

LoyalTV is a video sharing web site that allows individuals to share first-hand experiences with the brands, products and movements they are most passionate about.  With over 12,000 videos in a wide array of categories, LoyalTV has quickly established itself as a place for people to share with, and learn from, one another. Now they have joined with CFT to help create the largest light protest in history, in response to the ongoing violence and oppression in Tibet.

On August 7th, 2008 – the day before the opening ceremony in Beijing – millions of people from around the world will light a candle in a show of support for freedom in Tibet. CFT organizers are anticipating over 100 million participants in what will become the world’s largest light protest.

“We created our site to be a community of real people who are sharing real experiences about the things they feel most strongly about,” said LoyalTV President, Pete Neumann. “With the Beijing Olympics upon us, we wanted to provide a platform for those interested in the ‘Candle for Tibet’ movement. Obviously we feel very strongly in what CFT is planning and encourage our community to take part. Concurrent with the Olympics, we will be holding a ‘Candle for Tibet’ contest, and we will make a cash donation to the cause on behalf of the winner.”

As a forum for those interested in the cause, LoyalTV has formed a special section on their Web site (a “causes” category) for members to upload videos showing their support for Tibet. “We believe that true passion is infectious. Our members take the time to share their passions with their peers, making our site a natural fit for such a worthy cause. We are both excited and humbled that our site can help people find their way to the Candle for Tibet movement,” said Courtney Jones, Co-Founder of LoyalTV.

CFT is also organizing worldwide demonstrations synchronized with the beginning of the opening ceremony on August 8. Red smoke will fill the skies as flares are lit from skyscrapers and monuments in New York, Paris, Berlin, Amsterdam and other major cities, and the summits of more than 100 mountains on three continents.

The most adamant and visible supporter of a free Tibet – His Holiness the Dalai Lama – has given his blessing to the CFT campaign. Tsering Tashi, representative of HH the Dalai Lama  said:  "We hope your Candle for Tibet campaign will inspire the Chinese authorities to appreciate the value of freedom of all mankind and the importance of the Tibetan Buddhist culture that is benefiting millions of people and has the potential to serve humanity as a whole, including the Chinese people.”

Sample videos include:

• Tibet Will Be Free:
  http://loyaltv.com/VideoDetails.aspx?cid=dc3d8f5b-6b6a-4996-8a50-9ae1011f58b9
• A Candle in My Window for Tibet:
  http://loyaltv.com/VideoDetails.aspx?cid=496f2cfc-4757-4859-8de1-9ae6001f81db
• Amazing Grace:
  http://loyaltv.com/VideoDetails.aspx?cid=b26d426c-ceca-454c-a898-9ae6005caa85

To view all of the videos, please visit www.loyaltv.com, and visit the Causes category.

About LoyalTV:
LoyalTV.com is a new video-sharing Web site, where people post video about those things to which they are passionate about and brands and causes they are loyal to.  As an Internet destination site, it is the place for people to find out about causes, ideas, products, goods, and services from people who have experienced those products firsthand.  It empowers consumers to share their experiences, via word-of-mouth -- it's the real scoop from real people.  It provides the information you need before you make a decision!

About Candle For Tibet:  The "Candle for Tibet" (CFT) campaign is calling for  people worldwide to put a candle in their windows, desks, or anywhere else where other people will see it and be inspired to do the same, on the even of the Olympics opening ceremony, August 7 at 9PM local time.  CFT is endorsed and supported by the International Tibet Support Network (ITSN), the global coalition of Tibet-related non-governmental organizations, almost all other major International Tibet support groups, and several local support groups.

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Courtney Jones is available for interview.