For Immediate Release                                                Contact: Eric Yaverbaum
March 24, 2008                                                           914-834-2199 or
                                                                                    917-880-6176

Juice Energy adds a little flavor to their client roster through
new partnership with New York eateries Boqueria and Suba.

New Yorkers looking to enjoy some of the city’s finest Spanish tapas will soon find themselves dining in a much greener environment thanks to Juice Energy. Boqeuria and sister restaurant Suba have signed a new agreement with Juice that will supply the two businesses with green power over the next year.  In addition, Juice is able to provide the restaurants with substantial savings on their electricity bills for the next three years.

Juice – an energy supplier with a focus on renewable sources – has crafted a custom electricity strategy that ensures Boqueria and Suba pay the lowest possible rates for their electricity. Through the use of advanced analytics Juice constantly monitors the energy markets, shielding their client’s exposure to wild swings in the price of electricity.

Along with energy strategies designed to save money, Juice offers their client’s access to green energy sources that help offset their carbon footprints. Clients have the option to purchase a percentage of their annual power usage from renewable sources such as wind and solar power, effectively reducing their emissions.

Yann de Rochefort, owner and Chief Executive of the two Manhattan hot-spots, said selecting Juice was an easy decision, “We’ve been looking for ways to support green energy and found the solutions provided by Juice a great option. The fact that we are saving money on our electric bill is a great added bonus!”

The contracts, which went into effect in March, will cover all of the energy needs for the two establishments. Boqueria will be supplied with 100% green energy from renewable sources while Suba is set to receive 10% green energy for the first year of the new deal.

Brian Hayduk, co-founder of Juice Energy stated that “we strive to deliver cost-effective electricity options to clients who are tired of the cost, and stress of dealing with traditional utility companies.”

About Juice Energy Inc.:

Juice is a revolutionary energy company working solely on behalf of their clients.  Operating in deregulated markets, Juice tailors rate structures and products to improve clients’ financial performance and carbon footprint.  Juice brings energy portfolio management, transparency and new accountability measures, for the highest return at the lowest cost. www.aboutjuice.com

Boqueria Restaurant
53 W. 19th St.
NYC, NY 10011
www.boquerianyc.com

Suba Restaurant
109 Ludlow St.
NYC, NY 10003
www.subanyc.com