For Immediate Release
Contact:Tara McNally
212/645-6900 x115
tara@jerichopr.com

WILL 10 HOURS OF NOTHING BUT BOREDOM AND BERGMAN CURE COUCH POTATOES?
At the IKEA “Think Cubic” Event PhiladelphiansWill Learn How to Make Their Home Lives Go From Boring to Unböring

PHILADELPHIA — Can someone fit you for bathing trunks by measuring the permanent indent in the seat cushion of your favorite chair? Do you have in your home more then three pieces of furniture with duct tape? If you have answered yes to either of these questions, chances are you have become “addicted” to old, outdated furniture that no longer fits your needs. You have slipped into a world devoid of home beauty and functionality and into a world filled with compromise and boredom — the early onset couch potato-ism.

At the IKEA “Think Cubic” event on Thursday, September 19 starting at 7:00 a.m., local residents will put their “potatoism” on a long grueling test that will make the rigors of such reality shows like NBC’s Fear Factor seem like a walk in the park. IKEA will take these brave souls and see if they can stay on their chairs or loveseats for ten straight hours, watching Bergman, nothing but Bergman.

This new program, called “Couch Potato Freedom” can cure any couch potato, chair potato, or any other of the potato maladies. This program is sure to do for home decorating what Atkins did for diets. Here’s how the program works.

* Bring your chair or loveseat to the Think Cubic Mobile Units at the corner of Walnut Street and 34th Street in University City on Thursday, September 19.
* Sit in that chair or loveseat from 7:00 a.m. until 5:00 p.m.
* Do nothing but watch Ingmar Bergman movies. If you can complete the Ingmar Bergman 10-hour movie marathon, you will be rewarded with an IKEA POÄNG chair and footstool, and an IKEA ODDE tufted rug (total value $150), and your old chair or loveseat will be donated to charity.
* With only the first ten people that arrive no later than 7:00 a.m. with their furniture to be donated will have the chance to win FREE IKEA product, anyone who brings down other small furnishings to be donated to charity will be rewarded too.

“It’s so important to have in our lives furnishings that truly fulfill our needs and best fit our style and personality,” said Gunnel Hasselbalch, public relations manager, IKEA US. “Cost, selection, even the type of space you live in are no longer limiting factors. What’s important is to be able to get past the old habits of how you look at your furniture and more importantly how you think about your home.”

IKEA is showing us how to “Think Cubic!” This approach helps empower consumers to look at a space three-dimensionally and no longer feel limited to square feet. As a result, it is possible to significantly increase the size of an apartment, loft, house, mansion or dorm room by simply thinking cubic. IKEA designers at the Think Cubic mobile units located at the corner of Walnut and 34th Street will be on hand to talk with you about home design, give tours and explain how you too can Think Cubic!