FOR IMMEDIATE RELEASE                                    Contact:  Fern Marcya Edison
                                                                                                    845-679-6319

Affordable TECH HOLIDAY GIFT IDEA….

Adults, Kids and ‘Tweens Wants to Know:   Is My Computer Safe?
‘Identity Finder’—unique software designed to prevent identity theft—
is a Smart Choice for 2008!

“Mega-corporations hire ‘white hat’ hackers to seek vulnerable sensitive data so that they can add protection before the bad guys steal it.  Now you can do the same for personal private data on your own computer, using Identity Finder…”
                                                                                                --PC Magazine

“well-designed…software locates sensitive information on your PC and either deletes it or shields it from data-stealing malware and laptop thieves…it can dig deep into saved browser passwords…the results may surprise you…”
                                                                                                 --PC World Magazine

--Review Copies of Home or Professional editions available upon request--

(New York, NY; October 23, 2008)    Personal information leakage from computers is at an all-time high.  According to the Federal Trade Commission, over 9 million Americans’ identities are stolen each year!
 
            Computers are one of the largest and most potentially risky sources of personal information; over 234 million data records have been exposed due to security breaches since 2005.  If stolen, your personally identifiable information (i.e.-- Social Security Numbers, bank account logins, passwords, and credit card numbers) can easily lead to identity theft. 

Identity Finder (available at www.identityfinder.com and retail locations such as Office Depot; Home Edition $24.95; professional Edition $34.95) automatically searches for social security numbers, credit card numbers, passwords, and other confidential information inside documents, spreadsheets, e-mails, web browsers, and hidden areas of computers.  It then helps individuals securely delete the data or protect the information with encryption.  By installing Identity Finder, anyone with a computer can stay one step ahead of the criminals!
           
The SANS Institute has identified peer-to-peer file sharing applications as one of the most crucial internet security vulnerabilities.  The problem with many of the P2P applications is that they often lead to an individual sharing everything on his or her computer!  Associated Press has reported that “more than 1 billion searches are conducted daily over peer-to-peer systems.” Mary Engle of the Federal Trade Commission has stated, “We're concerned that consumers may accidentally share folders that contain private documents that they don't intend to share.”  

             Identity Finder software can be the perfect gift choice for kids and teenagers, as well as for adults.  Kids & Digital Content reports that 70 percent of ‘tweens’ (kids ages 9 through 14) are downloading digital music.  The NPD Group has stated, “high levels of illegal peer-to-peer (P2P) file sharing” are attributed as the source of those downloads.

“Despite the severe risk of using P2P networks, their popularity is on the rise,” says Todd Feinman, CEO of Identity Finder.  He adds that, “Millions of Americans use file sharing to download music, movies, and games over the Internet, but don’t realize they’re inadvertently letting strangers download their own, their colleagues--or, in the case of tweens, their parents’—financial, tax return, and personal files.  We believe that our unique software provides one simple, affordable solution to protect personal information from file sharing, as well as other privacy risks.”

“In a perfect world your security suite would prevent an identity-stealing Trojan or spyware program from ever running on your computer.  But if such an attacker should get past your defenses, Identity Finder ensures that it won’t find personal information to steal.”
                                                                                                --PC Magazine

About Identity Finder:
Identity Finder, LLC is a leading niche innovator of security and privacy technologies. Founded in 2001 and headquartered in New York City, the company specializes in developing software solutions that meet business and consumer needs.  The company’s technologies have been used by thousands of organizations in more than forty countries.

Contact:   http://www.identityfinder.com