For Immediate Release:                                             Contact:  Fern Marcya Edison
                                                                                      845-247-3680

While Santa Comes Down Our Chimneys, Identity Thieves Are Coming Into Our Computers This Holiday Season

Prevent Identity Theft with Top 10 Tips for Safe Holiday Shopping Online

(NEW YORK, NY – October 29, 2008)  They are watching you!  They are watching and they are waiting for you to make a mistake – they are identity thieves!  The Internet is a popular place to have your identity stolen and then sold across the world and this holiday more shoppers will go online and may purchase more than ever before.

Over 9 million Americans have their identity stolen each year.  The Federal Trade Commission (FTC) reports that in 2007, the highest category of complaints was identity theft; attributing 32% of total complaints received to the category. Consumers reported fraud losses totaling more than $1.2 billion, almost double that of 2005.

Over 245 million data records of US residents have been exposed due to security breaches since 2005.  Recently, the Department of Justice charged hackers and identity thieves in what is considered to be the “single largest and most complex identity theft case ever charged in this country,” according to Attorney General Michael Mukasey. 

Shopping online safely helps you prevent your own identity theft.  “Parents teach us to ‘look both ways before crossing the street’ but most of us didn’t grow up hearing ‘make sure your password contains a number’ or, ’look for an SSL connection when shopping,’” says Todd Feinman, CEO of Identity Finder, LLC - a company whose software helps prevent electronic identity theft.  Identity Finder (www.identityfinder.com) here provides the Dos and Don’ts of security tips to prevent identity theft while online shopping this holiday season:

1. Shop From Your Terminal.  Do shop online using your own computer; Don’t shop online using a public computer at a hotel or airport.  Public computers can have spyware that record your information as you type it.
2. Verify Secure Connections.  Do make sure the padlock symbol in your browser's status bar shows that you have a secure connection when shopping online; Don’t press submit if there is no padlock at a store. Padlocks represent an SSL connection, which protects any information you send.
3. Use Onetime Credit Cards.  Do shop online using a virtual credit card that expires after one use; Don’t use your actual credit card numbers on less familiar websites.  Some websites masquerade as shops but really just steal your credit card numbers.
4. Create Complex Passwords. Do mix letter cases and use at least seven characters when placing an order online and saving a password; Don’t choose a word from a dictionary.  Passwords are guessed very quickly by hacker programs.
5. Lock Up Your Passwords.  Do use a secure password manager to save all your passwords; Don’t save passwords in your web browser without a master password to protect them. Password managers encrypt all of your passwords with a master password so you only have to remember the one.
6. Enter Web Addresses Manually.  Do go directly to a store’s website by typing its address into your web browser manually if you plan to buy something; Don’t click on links from an email message.  These are known as phishing attacks and are very common.
7. Clean Your Address Book.  Do be very cautious who you add to your E-Mail Address Book because trusted contacts can include web links in their messages.  Don’t add community addresses from eBay or Amazon because they are frequently spoofed and send you links to phishing websites.
8. Communicate Securely.  Do call a business and read them your credit card information, if you trust them and want to buy a present for someone; Don’t e-mail or instant message personal information.  E-mail and instant messenger are insecure.
9. Download Updates.  Do click “Update Now” when you receive security updates from Microsoft, Apple, and Adobe; Don’t avoid these updates that arm you with the latest fixes before starting to shop.  Web application exploits are very common now and can harm you if you simply go to a malicious website.
10. Check Your Credit.  Do visit annualcreditreport.com before and after the holidays; Don’t wait until you receive a bill for a credit card that isn’t really yours.  Your credit report shows all your accounts and overdue balances.

About:
Identity Finder, LLC is a leading niche innovator of privacy technologies. Founded in 2001 and headquartered in New York City, the company specializes in developing software solutions that meet business and consumer needs.  The company’s technologies have been used by millions of people in more than fifty countries.

Contact:
http://www.identityfinder.com
Fern Edison:fern@erichopr.com(845)247-3680

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