FOR IMMEDIATE RELEASE
McLean, VA
April 23, 2003
TAKE OFF YOUR SHIRT
to Benefit a Worthy Cause at the Grand Opening Celebration
of H&M at Tysons Corner Center

At the grand opening celebration of the new H&M store at Tysons Corner Center (1961 Chain Bridge Road, McLean, VA), the old saying, “Give ‘em the shirt off your back” is being put to the test. On Friday, May 2 at Noon when the new H&M store officially opens, the first 100 shoppers in line that take off their shirt will receive a free H&M t-shirt (so they won’t go home topless), as well as 20% off the purchase of any single item at H&M on opening day. All new or gently used clothing donations (jackets, pants, skirts, etc.) will be accepted.

The clothing received from shoppers at the grand opening celebration will be laundered and donated to the Children’s National Medical Center, a provider of healthcare services that enhance the well-being of children regionally, nationally, and internationally.

“All year round H&M provides its customers with clothing that fits their personality,” said Karen Belva, public relations manager at H&M. “As a company that is in the business of dressing people of all ages with style, this program is a natural fit to help dress children in need, as well as work together with the community to benefit a local worthy cause.”

With a total of 55 U.S. stores opened since 2000 (including H&M at Tysons Corner Center), this new 15,000 square foot H&M store offers high quality, affordable fashion and accessories for women, teens and children. H&M Tysons Corner Center store hours are Monday-Saturday, 10 a.m-9:30 p.m. and Sunday, 11 a.m.-6 p.m.

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 600 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 55 U.S. stores, primarily in the Northeast region, and globally has more than 800 stores in 14 countries. H&M has more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com.

The Children’s National Medical Center (www.dcchildrens.com) provides healthcare services that enhance the well-being of children regionally, nationally, and internationally. Through leadership and innovation, CNMC creates solutions to pediatric healthcare problems and meets the unique healthcare needs of children, adolescents and their families. CNMC excels in care, advocacy, research and education.

Contact: Julie Lin
(212) 645-6900, ext. 145
Julie@jerichopr.com