For Immediate Release
Contact: Whitney Tremaine
(212) 645-6900 x121

ITS THAT TIME OF YEAR AGAIN…

H&M HAS THE COOL BACK TO SCHOOL LOOKS THAT APPEAL TO THE TREND CONSCIOUS YOUTH AND THE WALLET-WEARY PARENTS

NEW YORK -- H&M, Europe’s leading fashion retailer, understands what it takes for kids to be cool. But, let’s face it -- who wants to spend a fortune on the ever-changing fads of kids these days?

H&M’s back-to-school collection has all of your kid’s must-haves at a price that will leave you smiling. The back-to-school collection, features the season’s hippest, high-quality trends at prices every parent will love! Created by H&M’s in-house designers, the new collection for boys and girls ages 7-14 features colorful prints, sporty styles and corduroy galore! And, don’t forget the little ones, H&M also offers high-quality clothing for 0-6 year olds.

“H&M understands how important it is for kids to look cool and parents to be satisfied,” said Karen Belva, H&M spokesperson. “Our back-to-school collection offers the best of both worlds – the season’s hippest, high-quality trends at affordable prices that are also easy to clean and take care of, which is an added bonus for parents of young children and pre-teens.”

Here are some of the trends that your kids will be begging for this season:

* Corduroy -- whether its boy’s pants or girl’s dresses and skirts, soft fine-wale corduroy is back as this fall’s hippest fabric.
* Hooded sweatshirts -- girls love them in pastels while boys prefer the loose fitted skater look, but everyone looks cool in a “hoodie”.
* Denim – a “must have” is this season’s hot denim looks which come in all different washes and styles, including the ever-popular bootcut, as well as wide leg cut for boys, and the newest style for girls -- the straight, narrow leg.
* Dresses – playful bright pinks, purples, blues, vibrant prints and stripes, and denim are in for this fall’s dress look, especially cool bohemian styles.
* Shirts – long-sleeved, retro and sporty style shirts are the all the craze for boys this school year. The colors are simple – blue, orange, green and reds will accent graffiti printed cotton tees, checked woven shirts, and sporty jerseys adorned with numbers.

Please contact Whitney Tremaine (212-645-6900 x 121) for images of H&M’s Back to School Collection.

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing their own brand of clothing for women, men, teens, and kids, H&M opened their first store in Sweden in 1947 and the first U.S. store on Fifth Avenue in New York City in 2000. Today H&M has over 750 stores in 14 countries and more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. New goods and fashion designs are delivered to stores daily. To visit H&M’s web site please go to http://www.hm.com.