For Immediate Release
Contact: Randi Brightman
(212) 645-6900 x149
randi@jerichopr.com

PEOPLE STROLLING ALONG FIFTH AVENUE CAN WINDOW SHOP FOR SOMETHING TOTALLY DIFFERENT THIS VALENTINE’S DAY…
LOVE

H&M Announces the 30 Lucky Singles That Will “Express” Themselves
in the Windows at its Fifth Avenue Store on February 14

NEW YORK — Fifth Avenue – the shopping capital of the world. On any given day, thousands of men and women walk the sidewalks of this coveted shopping district in search for the latest fashions. This Valentine’s Day many people will be stopped in their tracks when they reach the H&M Fifth Avenue store and see something that no one can put a price tag on…love.

On February 14 from 5:00 – 8:00 PM thirty singles in H&M’s store windows will have the chance to make eye contact with thousands of passerbys during the “Expose Yourself on Fifth Avenue” Valentine’s Day event. These lucky singles, which were selected at an H&M casting call on February 1, will have five minutes to express themselves in the store’s front windows. H&M, Europe’s leading fashion retailer, is providing free H&M outfits to each of the 30 singles so they can show off their style in front of the world.

Some of the ways the winning singles will be “exposing” themselves in the windows:

* a flutist playing sexy tango music to help New Yorkers get in the mood
* a man in a dress as a sexy sultress on ice skates
* a woman shows off how her dog can fetch a “heart”
* a woman crooning “What I Did for Love”
* a man practicing yoga and helping fellow New Yorkers relax
* a woman offering her advice and tips about dating and men

The festivities don’t stop at the windows! All singles are invited to join us at H&M Fifth Avenue from 8:00 – 11:00 PM for our “Singles Seen” Valentine’s Day extravaganza featuring music by DJ Lady Bunny, Valentine treats from Dylan’s Candy Bar and special H&M shopping offers. The event is open to the public and the evening is sure to be fun, with a chance to meet a soul mate and get a great outfit too!

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing their own brand of clothing for women, men, teens, and kids, H&M opened their first store in Sweden in 1947 and the first U.S. store on Fifth Avenue in New York City in 2000. Today H&M has over 750 stores in 14 countries and more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com.