For Immediate Release
Contact: Whitney Tremaine
212/645-6900 X121
whitney@jerichopr.com
H&M QUEENS CENTER GETS BIGGER IN SIZE TO ACCOMMODATE
THE “SMALL” CUSTOMER

H&M Expands its Queens Center Store 4,000 Square Feet to Open a
New Department Just For Children

Queens, NY, March 1, 2002 – H&M, the leading European fashion retailer that markets its own brand of clothing with a team of 80 in-house designers, expands their store at Queens Center to include children’s fashion. On Friday, March 1, H&M will open a new 4,000 square foot children’s department in their store located on the Concourse Level at the Queens Center mall (90-15 Queens Boulevard, Elmhurst, NY). With the addition of the new children’s department, H&M’s Queens Center store, which offers fashion and quality at the best price to women, men, teens and now children, expands to 15,500 square feet.

H&M receives daily deliveries of new fashion styles and sells more than 400 million garments a year. The new children’s department will feature H&M’s fashion concepts for newborns through 14 year-olds.

“Our children’s department provides parents with the perfect opportunity to dress their kids fashionably without breaking the bank,” explained Karen Belva, pubic relations manager, H&M. “We place a great emphasis on quality with our children’s fashion and as a result our collections for children deliver what parents care about the most — quality, style and best price.”

To celebrate the opening of the new H&M Children’s Department at Queens Center, starting at noon on Friday, March 1, children and parents alike can take advantage of some of the special offers on clothing, as well as enjoy free entertainment including face painting, magicians and balloons.

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing their own brand of clothing for women, men, teens, and kids, H&M opened their first store in Sweden in 1947 and the first U.S. store on Fifth Avenue in New York City in 2000. Today H&M has over 750 stores in 14 countries and over 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. New goods and fashion designs are delivered to stores daily. To visit H&M's web site please go to http://www.hm.com