For Immediate Release
Contact: Randi Brightman
(212) 645-6900 x149
randi@jerichopr.com

H&M BRINGS ITS QUALITY, AFFORDABLE FASHIONS
TO NEW YORK CITY’S FASHION AVENUE
H&M Opens Its Fifth Store in New York City on Seventh Avenue

NEW YORK – H&M, Europe’s leading fashion retailer, is opening its fifth Manhattan location at 34th Street and Seventh Avenue on Friday, November 1, 2002. The new three-level, 33,600 square foot store will feature clothing and accessories for women, men, teens and children as well as maternity wear, plus-sizes and lingerie.

To celebrate the grand opening of the new store when the doors officially open at noon, the first 100 shoppers in line will receive an exclusive H&M NYC t-shirt as well as a coupon for 20% off an entire purchase. The new store’s hours will be Monday through Saturday 9 a.m. – 9 p.m., and Sunday 11 a.m. – 8 p.m.

“We are very excited to offer our customers another H&M in New York City, the fashion capital of the world,” said Karen Belva, public relations manager at H&M. “Now our shoppers can enjoy five H&M stores in this market, and have increased access to fashion and quality at the best price.”

H&M first entered the U.S. market in 2000 with the opening of its flagship store on Fifth Avenue and 51st Street. Selling quality, fashionable designs at affordable prices for men and women of all ages, H&M has quickly gained a large and loyal customer following. Currently there are 45 H&M stores in the U.S. including Harlem on 125th Street, Fifth Avenue at 51st Street, 34th Street at Herald Square and SoHo at Broadway and Prince Street in New York City.

About H&M
H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 80 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 500 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has more than 800 stores in 14 countries and over 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com.