For Immediate Release

New York, NY
August 4, 2003
THIS AUGUST AT H&M,
A BOOK TAKES ON A WHOLE NEW MEANING

For kids this back-to-school season, a book represents something much different…a new outfit. Just in time for the start of the new school year, H&M, Europe’s leading fashion retailer, will be giving both kids and their books a fresh look for the first day of school with the “Book For A New Look” program.

On Saturday, August 23 and Sunday, August 24 during store hours, kids ages 5 to 14 (accompanied by a parent or guardian) are invited to donate gently used children’s books - perhaps from their summer reading list - to their local participating H&M store. In return for their donation, they will receive a coupon for 20% off an entire outfit from the children’s department for their first day of school. (Please note, one coupon per customer.) Plus, all kids who visit the store will receive H&M book covers and have to opportunity to decorate them while mom and dad are shopping. All books collected will be donated to a local school in need selected by the participating H&M store.

“What better way to get kids into the swing of being back to school than by getting them involved in a program that encourages reading,” said Karen Belva, public relations manager, H&M. “We love the idea of kids helping kids through this program, and H&M helping parents by making back to school shopping easier with great quality fashions at the best price.”

H&M’s fall/back to school collection offers the season’s hippest, high-quality trends as well as modern classics at prices every parent will love. The new collection for boys and girls features colorful prints, sporty styles, denim, corduroy cardigans and parkas, which combine form, function, and fashion.

Contact: Julie Lin
(212) 645-6900, ext. 145
Julie@jerichopr.com

H&M Stores with Children’s Departments and Store Hours:

Connecticut

* Brassmill Center; 495 Union Street, Waterbury, CT; M-Sa: 10am-9:30 pm; Su: 11am-6pm
* Danbury Fair Mall; 7 Backus Avenue, Danbury, CT; M-Sa: 10am-9:30pm, Su: 11am-7pm

Delaware

* Concord Mall; 4737 Concord Pike, Wilmington, DE; M-Sa: 10 am-9:30 pm; Su: 11 am-6:00pm

Maryland

* Arundel Mills; 7000 Arundel Mills Circle, Hanover, MD; M-Sa: 10am-9:30pm and Su:11am-7pm

Massachusetts

* Downtown Crossing; 350 Washington Street, Boston, MA; M-Sa: 10am-8pm, Su: 11am-7pm
* Holyoke Mall; 50 Holyoke Street, Holyoke, MA, M-Sa: 10am-9:30pm, Su: 11am-6pm
* Independence Mall; 101 Indep. Mall Way, Kingston, MA; M-Sa: 10am-9:30pm; Su: 11am-6pm
* South Shore Plaza; 250 Granite Street, Braintree, MA; M-Sa: 10am-9pm, Su: 11am-6pm

New Hampshire

* Mall @ Rockingham Park; 1 Mall Road, Salem, NH; M-Sa: 10am-9pm, Su: 11am-6pm

New Jersey

* Cherry Hill Mall; 2000 Route 38, Cherry Hill, NJ; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Jersey Gardens Mall; 651 Kapkowski Road, Elizabeth, NJ; M-Sa: 10am-9:00pm, Su: 11am-7pm
* Phillipsburg Mall; 1200 Highway 22, Phillipsburg, NJ; M-Sa: 10am-9pm, Su: 11am-6pm
* Woodbridge Center; 250 Woodbridge Center Drive, Woodbridge, NJ; M-Sa: 10am-9:30pm, Su: 11am-6pm

New York

* 125th Street; 125 West 125th Street, New York, NY; M-Sa: 10am-8pm, Su: 11am-7pm
* 34th Street & 7th Avenue; 435 Seventh Avenue, New York, NY; M-Sa: 9am-9pm, Su: 11am-8pm
* 34th Street @ Herald Sq.; 1328 Broadway, New York; NY; M-Sa: 10am-9pm, Su: 11am-8pm
* Broadway Mall; 906 Broadway Mall, Hicksville, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Carousel Center; 9090 Carousel Center, Syracuse, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Crossgates Center; 1 Crossgates Mall Road, Albany, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Crystal Run Galleria; Middletown, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Eastview Mall; 7979 Victor Pittsford Road, Victor, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Great Northern Mall; 4155 State Route 31, Clay, NY; M-Sa: 10am-9pm, Su: 11am-6pm
* Greece Ridge Center; 271 Greece Ridge Center, Rochester, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Green Acres Mall; 2034 Green Acres Mall, Valley Stream, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Hudson Valley Mall; 1300 Ulster Ave., Ste.327; Kingston, NY; M-Sa: 10am-9pm, Su: 11am-6pm
* Jefferson Valley Mall; 650 Lee Boulevard, Yorktown, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Kings Plaza Mall; 5100 Kings Plaza, Brooklyn, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Palisades Center; 1000 Palisades Center Dr., West Nyack, NY; M-Sa: 10am-9:30pm, Su: 11am-7pm
* Poughkeepsie Galleria; 790 South Road, Poughkeepsie, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Queens Center; 90-15 Queens Boulevard, Elmhurst, NY; M-Sa: 10am-9:30pm, Su: 11am-8pm
* Roosevelt Field Mall; Old Country Road, Garden City, NY; M-Sa: 10:00am-9:30pm, Su: 11 am-6 pm
* Sangertown Square; Routes 5 & 5A; New Hartford, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Smith Haven Mall; Routes 24 & 347, Lake Grove, NY 11755; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Sunrise Mall; 479 Sunrise Mall Road, Massapequa, NY; M-Sa: 10am-9:30pm, Su: 11am-6:30pm
* The Mall at The Source; 1504 Old Country Road, Westbury, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* White Plains Galleria; 100 Main Street, White Plains, NY; M-Sa: 10am-9pm, Su: 10am-6pm
* Wilton Mall; 3065 Route 50, Sart. Springs, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm

Pennsylvania

* Exton Square Mall; 260 Exton Square, Exton, PA; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Neshaminy Mall; 707 Neshaminy, Bensalem, PA; M-Th: 10am-9:30pm, F-Sa: 10am-10pm, Su: 11am-7pm
* Park City Center; 142 Park City Center, Lancaster, PA; M-Sa: 10am-9:30pm, Su: 12pm-6pm
* Plymouth Meeting Mall; 500 Germantown Park, Plym. Meeting, PA; M-Sa: 10am-9:30pm, Su: 11am-6pm

Virginia

* Dulles Town Center; 21000 Dulles Town Circle, Dulles, VA; M-Sa: 10am-9:30pm, Su: 11am-7 pm
* Manassas Mall; 8300 Sudley Road, Suite C1, Manassas, VA; M-Sa: 10am-9:30pm, Su: Noon-6pm
* Potomac Mills; 2700 Potomac Mills Circle, Prince William, VA; M-Sa: 10am-9:30pm, Su: 11am-7 pm
* Tysons Corner Center; 1961 Chain Bridge Road, McLean, VA; M-Sa: 10am-9:30pm, Su: 11am-6pm

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 600 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 56 U.S. stores, primarily in the Northeast region, and globally has more than 875 stores in 17 countries. H&M has more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com.