For Immediate Release
Contact: Tara McNally
(212) 645-6900 x 115
tara@jerichopr.com
NEW H&M CAMPAIGN FEATURES
INTERNATIONAL SUPERMODEL IMAN
WEARING THIS SPRING’S HOTTEST FASHIONS

NEW YORK, February 27, 2003 – H&M, Europe’s leading fashion retailer, unveiled today the company’s new print advertising campaign for the spring season, featuring Supermodel and internationally known actress Iman. Wearing H&M’s women’s collection for spring, Iman appears in designs that showcase the season’s hottest fashion trends, from earth toned tunics worn long over linen pants to embroidered tops and ethnic-influenced print skirts.

Photographed by Richard Avedon, the new ads will be shown in all 14 countries where H&M has retail locations. In the U.S., the ads will appear in the April issues of several women’s publications, including InStyle, Vogue, Cosmopolitan, Jane, Vibe, Marie Claire and Lucky. The campaign will also be supported by in-store displays, the H&M web site (www.hm.com) and on outdoor billboards in the New York Metro area.

“Our new spring collection ad campaign reinforces H&M’s commitment to offer customers high-fashion and great quality designs at prices that make fashion affordable,” explained Karen Belva, public relations manager, H&M. “The campaign highlights our collection’s fashions and accessories for women, and who better to model these looks than Iman. She looks absolutely stunning.”

Iman, 47, currently resides in New York City with her musician/actor husband David Bowie and their daughter. As one of the world’s most recognizable models, she is actively involved in several charities and runs two successful beauty companies. Iman is the latest in a long line of model celebrities who have appeared in H&M advertisements. H&M has previously featured Shalom Harlow, Amber Valetta, Christy Turlington, Bridget Fonda, Johnny Depp, Benicio Del Toro, Mia Tyler and Claudia Schiffer in its ads.

The H&M women’s clothes and accessories for spring 2003 are all about ethnic influences, personal styling and a playful mix of colors, textiles and patterns. The color palette is filled with burnt tones like rust, earthy browns and dusty beiges. The collection features tunics worn knee-length over pants or as a short-dress trousers or long worn as a dress; linens in unexpected designs; and details like embroidery, drapery, creases and pleats are featured throughout the collection. Indispensable accessories include oversized bags and belts with ornaments.

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 600 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 47 U.S. stores, primarily in the Northeast region, and globally has more than 800 stores in 14 countries. H&M has more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com.