For Immediate Release

New York, NY
April 25, 2003
H&M BRINGS FASHION TO NEW HEIGHTS
Syracuse Five-Year-Old Makes a Fashion Statement With A Giraffe
and Win’s H&M T-Shirt Design Contest

H&M, Europe’s leading fashion retailer, has chosen 5-year old Rachael Lieblein-Jurbala as the winner of its “Creative Kids Make a Fashion Statement” contest. As the winner, Rachael will receive a $100 H&M gift certificate and have her drawing depicting “What Summer Means To Me” printed on a limited-edition H&M children’s t-shirt with “designed by Rachael” on the sales tag. Rachael’s design, which was entered at H&M Carousel Center, was selected from thousands of entries received from all participating H&M stores in the U.S.

The limited edition children’s t-shirt is available for purchase in the children’s department at all H&M stores, including Carousel Center (9090 Carousel Center) and Great Northern Mall (4155 State Route 31). H&M will donate the purchase price of the “Creative Kids Make a Fashion Statement” t-shirt directly to Save the Children. This national not-for-profit child-assistance organization is committed to make lasting positive change in the lives of children in need.

“As a company that is in the business of dressing people of all ages with stylish, high quality, affordable fashions, we are happy to add Rachael’s design to our current collection of children’s summer clothing,” said Karen Belva, public relations manager at H&M. “Rachael’s winning design will not only offer kids another fashionable choice, but most importantly, will directly benefit the non-profit children’s organization, Save the Children.”

“We are grateful to H&M for their generosity in partnering with us for the ‘Creative Kids Make a Fashion Statement’ contest,” explained Jane Birnbaum, senior manager, corporate marketing, Save the Children. “The contest is especially meaningful because it gives children an opportunity to make a difference in the lives of other children.”

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 600 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 55 U.S. stores, primarily in the Northeast region, and globally has more than 800 stores in 14 countries. H&M has more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com

Save the Children was founded in the United States in 1932 as a nonprofit child-assistance organization to make lasting positive change in the lives of children in need. Today we work in 19 states across the United States as well as in 47 other countries in the developing world to help children and families improve their health, education and economic opportunities. Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purpose(s) may be obtained, without cost, by writing to Save the Children Federation, Inc., Corporate Secretary, 54 Wilton Road, Westport, Connecticut 06880, by calling 1-800-728-3843 or by visiting us at www.savethechildren.org.

Contact: Julie Lin, (212) 645-6900 x145
Julie@jerichopr.com