For Immediate Release
Contact: Julie Lin
(212) 645-6900 x145
julie@jerichopr.com
CHILDREN GET THE CHANCE TO MAKE A
FASHION STATEMENT

H&M Seeks Children’s Work of Art for T-Shirt Design
to Benefit Save The Children

NEW YORK, March 17, 2003 — For children, the statement, “a picture is worth a thousand words” couldn’t be more fitting. And, for H&M, Europe’s leading fashion retailer, giving children the opportunity to use their imagination and create a design for a limited edition H&M t-shirt couldn’t be more of a fashion statement.

On Saturday, April 5th and Sunday, April 6th all day at H&M stores carrying the children’s collection, kids will have the opportunity to participate in the “Creative Kids Make a Fashion Statement” program benefiting Save the Children. This national not-for-profit child-assistance organization is committed to make lasting positive change in the lives of children in need. H&M invites children participants up to 14-years-old to put crayon to paper and visually bring to life “What Summer Means to Me.”

“We love the idea of helping kids design a shirt for our children’s collection,” explained Karen Belva, public relations manager, H&M. “The event not only allows children to express themselves through art, but at the same time helps to fund some of the Save the Children programs.”

The winning child's work of art will be imprinted on a limited edition H&M t-shirt, which will be available for purchase beginning Monday, April 21 in H&M's Children's Departments at a retail price of $5.50. H&M will donate the purchase price of the “Creative Kids Make a Fashion Statement” t-shirt directly to Save the Children.

All participants will need to create their “masterpiece” at a participating H&M store location near them (locations listed below) where paper, crayons and entry forms will be supplied. Each of these H&M store locations will select a winning finalist and then one child’s work of art will be used as a summer theme design on an H&M t-shirt. The winner will receive a $100 gift certificate and their first name included with “designed by” on each of the H&M t-shirts’ sales tags. The remaining store finalists will receive a $50 H&M gift certificate.

“So many of the programs that we benefit are all about teaching kids to express themselves through reading, writing and especially art,” explained Jane Birnbaum, senior manager, corporate marketing, Save the Children. “What better way to generate support than letting children create an H&M t-shirt as their own expression of summer, which will ultimately help to fund programs that enable children in need to grow, develop and express themselves.”

H&M Stores with Children’s Departments and Store Hours:

Connecticut

* Brassmill Center; 495 Union Street, Waterbury, CT; M-Sa: 10am-9:30 pm; Su: 11am-6pm
* Danbury Fair Mall; 7 Backus Avenue, Danbury, CT; M-Sa: 10am-9:30pm, Su: 11am-7pm

Delaware

* Concord Mall; 4737 Concord Pike, Wilmington, DE; M-Sa: 10 am-9:30 pm; Su: 11 am-6:00pm

Maryland

* Arundel Mills; 7000 Arundel Mills Circle, Hanover, MD; M-Sa: 10am-9:30pm and Su:11am-7pm

Massachusetts

* Downtown Crossing; 350 Washington Street, Boston, MA; M-Sa: 10am-8pm, Su: 11am-7pm
* Holyoke Mall; 50 Holyoke Street, Holyoke, MA, M-Sa: 10am-9:30pm, Su: 11am-6pm
* Independence Mall; 101 Indep. Mall Way, Kingston, MA; M-Sa: 10am-9:30pm; Su: 11am-6pm
* South Shore Plaza; 250 Granite Street, Braintree, MA; M-Sa: 10am-9pm, Su: 11am-6pm

New Hampshire

* Mall @ Rockingham Park; 1 Mall Road, Salem, NH; M-Sa: 10am-9pm, Su: 11am-6pm

New Jersey

* Cherry Hill Mall; 2000 Route 38, Cherry Hill, NJ; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Jersey Gardens Mall; 651 Kapkowski Road, Elizabeth, NJ; M-Sa: 10am-9:00pm, Su: 11am-7pm
* Phillipsburg Mall; 1200 Highway 22, Phillipsburg, NJ; M-Sa: 10am-9pm, Su: 11am-6pm
* Woodbridge Center; 250 Woodbridge Center Drive, Woodbridge, NJ; M-Sa: 10am-9:30pm, Su: 11am-6pm

New York

* 125th Street; 125 West 125th Street, New York, NY; M-Sa: 10am-8pm, Su: 11am-7pm
* 34th Street & 7th Avenue; 435 Seventh Avenue, New York, NY; M-Sa: 9am-9pm, Su: 11am-8pm
* 34th Street @ Herald Sq.; 1328 Broadway, New York; NY; M-Sa: 10am-9pm, Su: 11am-8pm
* Broadway Mall; 906 Broadway Mall, Hicksville, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Carousel Center; 9090 Carousel Center, Syracuse, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Crossgates Center; 1 Crossgates Mall Road, Albany, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Crystal Run Galleria; Middletown, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Eastview Mall; 7979 Victor Pittsford Road, Victor, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Great Northern Mall; 4155 State Route 31, Clay, NY; M-Sa: 10am-9pm, Su: 11am-6pm
* Greece Ridge Center; 271 Greece Ridge Center, Rochester, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Green Acres Mall; 2034 Green Acres Mall, Valley Stream, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Hudson Valley Mall; 1300 Ulster Ave., Ste.327; Kingston, NY; M-Sa: 10am-9pm, Su: 11am-6pm
* Jefferson Valley Mall; 650 Lee Boulevard, Yorktown, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Kings Plaza Mall; 5100 Kings Plaza, Brooklyn, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Palisades Center; 1000 Palisades Center Dr., West Nyack, NY; M-Sa: 10am-9:30pm, Su: 11am-7pm
* Poughkeepsie Galleria; 790 South Road, Poughkeepsie, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Queens Center; 90-15 Queens Boulevard, Elmhurst, NY; M-Sa: 10am-9:30pm, Su: 11am-8pm
* Roosevelt Field Mall; Old Country Road, Garden City, NY; M-Sa: 10:00am-9:30pm, Su: 11 am-6 pm
* Sangertown Square; Routes 5 & 5A; New Hartford, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Smith Haven Mall; Routes 24 & 347, Lake Grove, NY 11755; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Sunrise Mall; 479 Sunrise Mall Road, Massapequa, NY; M-Sa: 10am-9:30pm, Su: 11am-6:30p
* The Mall at The Source; 1504 Old Country Road, Westbury, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm
* White Plains Galleria; 100 Main Street, White Plains, NY; M-Sa: 10am-9pm, Su: 10am-6pm
* Wilton Mall; 3065 Route 50, Sart. Springs, NY; M-Sa: 10am-9:30pm, Su: 11am-6pm

Pennsylvania

* Exton Square Mall; 260 Exton Square, Exton, PA; M-Sa: 10am-9:30pm, Su: 11am-6pm
* Neshaminy Mall; 707 Neshaminy, Bensalem, PA; M-Th: 10am-9:30pm, F-Sa: 10am-10pm, Su: 11am-7pm
* Park City Center; 142 Park City Center, Lancaster, PA; M-Sa: 10am-9:30pm, Su: 12pm-6pm
* Plymouth Meeting Mall; 500 Germantown Park, Plym. Meeting, PA; M-Sa: 10am-9:30pm, Su: 11am-6pm

Virginia

* Potomac Mills; 2700 Potomac Mills Circle, Prince William, VA; M-Sa: 10am-9:30pm, Su: 11am-7 pm
* Dulles Town Center; 21000 Dulles Town Circle, Dulles, VA; M-Sa: 10am-9:30pm, Su: 11am-7 pm

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 600 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 51 U.S. stores, primarily in the Northeast region, and globally has more than 800 stores in 14 countries. H&M has more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com.

Save the Children was founded in the United States in 1932 as a nonprofit child-assistance organization to make lasting positive change in the lives of children in need. Today we work in 19 states across the United States as well as in 47 other countries in the developing world to help children and families improve their health, education and economic opportunities. Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purpose(s) may be obtained, without cost, by writing to Save the Children Federation, Inc., Corporate Secretary, 54 Wilton Road, Westport, Connecticut 06880, by calling 1-800-728-3843 or by visiting us at www.savethechildren.org.