FOR IMMEDIATE RELEASE
Washington, D.C.
April 28, 2003
SHOP AT THE NEW H&M BEFORE ANYONE ELSE
IN THE CITY
H&M Sets New Date for The Opening of Their Georgetown Store for May 9th

H&M, Europe’s leading fashion retailer, plans to open its doors exclusively to local college students on Thursday, May 8th from 6pm-9pm, the night before the official grand opening of its first Washington D.C. store, on M Street - at The Shops at Georgetown Park.

By showing their valid photo college ID card, students will be the first to see, browse and buy, affordable, high-quality, fashion designs at Europe’s leading fashion retailer. Also planned for the exclusive H&M pre-opening party is a raffle for an “H&M Clothing Scholarship.” There will be two H&M Clothing Scholarships, each valued at $500, which will be awarded to one male and one female student. The winners will be drawn randomly before the end of the night at the party.

In addition, students will be able to take advantage of special opening offers and give-aways, while listening to the beats of a local DJ.

“We wanted to have this pre-opening party because it was important for us to introduce ourselves and do something exclusive for college students, especially in this area with such a vibrant college community,” explained Karen Belva, public relations manager. “We’re very excited to open our first store in the Washington, D.C., and we are looking forward to our expansion in this market with our downtown store in the Woodie’s building later this summer.”

H&M’s new 13,000 square foot Washington, D.C. store at The Shops at Georgetown Park (3222 M Street NW) will officially open its doors to the public on Friday, May 9th at Noon. The first 100 shoppers in line on grand opening day will receive an exclusive H&M t-shirt. The H&M Georgetown store offers high quality, affordable fashion and accessories for women and men. Store hours are Monday-Saturday, 9am -9:30pm and Sunday, 11am-8pm. H&M will also be opening a new store at Tysons Corner Center (1961 Chain Bridge Road, McLean, VA) this Friday, May 2 at Noon, which will feature fashions for women, teens and children.

H&M is Europe’s leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 600 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 56 U.S. stores (including H&M at The Shops at Georgetown Park), primarily in the Northeast region, and globally has more than 800 stores in 14 countries. H&M has more than 30,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M’s web site please go to http://www.hm.com

###

Contact: Tara McNally
(212) 645-6900, ext. 115
tara@jerichopr.com