For Immediate Release

Waterford, CT
September 29, 2003
EUROPE’S LEADING FASHION RETAILER PROUDLY OPENS ITS 63rd STORE AT CRYSTAL MALL

On Friday, October 3 at Noon, H&M will open its doors at Crystal Mall (850 Hartford Turnpike Route 85, Waterford, CT). Located near the Charley’s Restaurant entrance, the new 13,000 square foot store will feature high quality, affordable fashion and accessories for women, men and children. H&M has two other stores in Connecticut located at Brassmill Center (Waterbury) and Danbury Fair Mall (Danbury), and will open a fourth on Friday, October 31 at Noon at Buckland Hills Mall in Manchester.

“We are very excited to be opening our third store in Connecticut and bringing H&M’s high-quality, affordable fashions to Crystal Mall,” said Karen Belva, public relations manager, H&M. "Everyone should have the opportunity to dress fashionably without having to break their budget."

To celebrate the grand opening of the new store, the first 100 shoppers in line will receive an exclusive H&M T-shirt as well as a coupon for 20% off their entire purchase on opening day at the new H&M store. Additionally, H&M will have clowns and balloon artists on hand to entertain its younger customers. Store hours will be Monday-Saturday 9:30am-9:30pm and on Sundays from 11am to 6pm.

H&M is Europe's leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 500 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 61 U.S. stores, primarily in the Northeast region, and globally has over 900 stores in 17 countries. H&M has 39,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M's web site please go to <http://www.hm.com>. There you can also down load press pictures.

###

Contact: Tara McNally
(212) 645-6900, ext. 115
tara@jerichopr.com