For Immediate Release
New York, NY
March 10, 2004
H&M, EUROPE’S LEADING FASHION RETAILER, OPENS
ITS THIRD BALTIMORE-AREA STORE AT WHITE MARSH MALL

On Friday, March 26 at noon, H&M will open the doors to its third store in the Baltimore area at White Marsh Mall (8200 Perry Hall Boulevard, Baltimore, MD 21236). Located on the upper level near JCPenney, the new 5,200 square foot store will feature high quality, affordable women’s fashions and accessories as well as intimate apparel. The new store’s hours will be Monday-Saturday 10 a.m. – 9:30 p.m and Sunday 11 a.m. – 6 p.m.

“We are very excited to offer our customers another H&M near Baltimore,” said Jennifer Uglialoro, public relations manager for H&M. “Now shoppers can enjoy three H&M stores in this market, and have increased access to fashion and quality at the best price.”

To celebrate the grand opening, the first 100 shoppers in line will receive an exclusive H&M T-shirt and a coupon for 20% off their entire purchase on opening day at the new H&M store. Plus, there will be special grand opening offers and free giveaways from H&M.

H&M has two other locations in the Baltimore area: Arundel Mills in Hanover and Owings Mills Mall in Owings Mills. The Arundel Mills store features fashions and accessories for men, women, and children as well as plus sizes, maternity wear; the Owings Mills Mall store features fashions and accessories for women.

H&M is Europe's leading fashion retailer offering fashion and quality at the best price for women, men, children as well as a line of maternity and plus-size clothing. Marketing its own brand of clothing with a team of 95 in-house designers, H&M stores receives daily deliveries of new fashion styles and sells more than 500 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 67 U.S. stores and globally more than 900 stores in 18 countries. H&M has 39,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M's web site please go to <http://www.hm.com>. There you can also download press pictures.

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Contact: Julie Lin
(212) 645-6900, ext. 145
julie@jerichopr.com