FOR IMMEDIATE RELEASE
New York, NY
H&M, EUROPE’S LEADING FASHION RETAILER, OPENS
SECOND SOHO STORE AT 515 BROADWAY

On Saturday, October 25 at noon, H&M will open the doors to its second SoHo store at 515 Broadway (between Spring and Broome Streets). To celebrate the grand opening, the first 100 shoppers in line will receive an exclusive H&M NYC T-shirt. Located one block south from H&M’s current SoHo location, the new 8,000 square foot store will be the company’s sixth New York City location. Other stores in Manhattan include: 5th Avenue (640 Fifth Avenue), 34th Street @ Herald Square (1328 Broadway), 34th Street & 7th Avenue (435 Seventh Avenue), Harlem (125 West 125th Street) and SoHo (558 Broadway).

“We are very excited to offer our customers another H&M in New York City, the fashion capital of the world,” said Sanna Lindberg, U.S. country manager for H&M. “Now our shoppers can enjoy six H&M stores in this market, and have increased access to fashion and quality at the best price.”

The new SoHo store will offer high quality, affordable fashion, accessories and intimate apparel for women and men showcasing sophisticated, modern takes on classic styles. Store hours will be Monday-Saturday 10am-9pm and on Sundays from 11am to 8pm.

H&M’s current SoHo store will continue to offer two-levels of the trendiest fashions and accessories for customers who are constantly updating their wardrobes and seeking out new looks. Store hours are Monday-Saturday 10am-9pm and on Sundays from 11am to 8pm.

H&M is Europe's leading fashion retailer offering fashion and quality at the best price. Marketing its own brand of clothing with a team of 95 in-house designers, H&M receives daily deliveries of new fashion styles and sells more than 500 million garments a year. H&M opened its first store in Sweden in 1947 and expanded with the first U.S. store on Fifth Avenue in New York City in 2000. Today, H&M has 65 U.S. stores, primarily in the Northeast region, and globally has more than 900 stores in 18 countries. H&M has 39,000 employees all working to the same philosophy: to provide fashion and quality at the best price. To visit H&M's web site please go to <http://www.hm.com>. There you can also download press pictures.

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Contact: Tara McNally
(212) 645-6900, ext. 115
tara@jerichopr.com