For Immediate Release
Contact: Kathy Bell
(212) 645-6900 x117
kathy@jerichopr.com

CELESTIAL SEASONINGS® PROUDLY INTRODUCES
“TEA FOR AMERICA™” WITH 100% OF THE PROFITS GOING TO THE AMERICAN RED CROSS

Boulder, CO, February 20, 2002 - Many people turn to a cup of tea when they are stressed, need time to reflect, or just want to relax. Now tea will be doing more than providing a source of soothing comfort and warm contentment. Celestial Seasonings (www.celestialseasonings.com), the largest specialty tea manufacturer in North America, is offering a new product called “Tea for America” for a limited time, and donating 100% of the profits to the American Red Cross (www.redcross.org) in support of their extraordinary relief work.

“It seemed to be a natural fit for Celestial Seasonings to create a product that helps raise money for the American Red Cross,” explained Mo Siegel, founder of Celestial Seasonings and Vice Chairman of The Hain Celestial Group. “The Red Cross provides aid to countless people nationwide on an ongoing basis, so giving 100% of Tea for America’s profits is our way of helping.”

Tea for America is an all-natural, smooth tasting blend of carefully selected black tea leaves, similar to those our forefathers tossed into the Boston Harbor in 1773. Just as tea in the 1700’s symbolized American determination for freedom and liberty, Celestial Seasonings’ Tea for America was created to support American unity, resolve and compassion. After harvesting the top few tender leaves from the tea bush, the leaves are fermented and dried — creating a delicious, smooth, easy-drinking tea.

The unique “Americana”-style packaging of Tea for America is brought to life through inspiring, patriotic quotes from well-known American historical figures including Franklin D. Roosevelt, John F. Kennedy and Frances E. W. Harper. Package illustrations were created by nationally renowned folk artist Warren Kimble. The package design features visual images that are reminiscent of America's more tranquil past while clearly conveying warmth and history.

Tea for America can be ordered by calling 800-525-0347 and will be available in select stores nationwide starting in mid-January 2002. The Tea for America box contains 60 tea bags and retails for $2.99 (MSRT).

About The Hain Celestial Group
The Hain Celestial Group, headquartered in Uniondale, NY, is a natural, specialty and snack food company. The company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings teas, including Sleepytime®, Lemon Zinger®, Red Zinger®, and Tension Tamer varieties®, Hain Pure Foods®, Westbrea®, Westsoy®, Arrowhead Mills®, Health Valley®, Breadshop’s ®, Casbah®, Garden of Eatin®, Terra Chips®, DeBoles®, Earth’s Best®, and Nile Spice. The Company’s specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Weight Watchers® dry and refrigerated products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Hain Celestial Group’s Internet websites are www.hain-celestial.com and www.celestialseasonings.com.

About American Red Cross
The American Red Cross is dedicated to saving lives, easing suffering and restoring hope at home and around the world. Currently operating on a budget of $3.0 billion, the Red Cross annually mobilizes relief to the victims of more than 67,000 disasters nationwide and has been the primary supplier of lifesaving blood and blood products in the United States for more than 50 years. In 2000, the Red Cross also trained almost 12 million people in vital lifesaving skills, provided direct health services to nearly 2.6 million people and delivered more than 21 million locally relevant community services. The organization also assisted international disaster and conflict victims in close to 40 locations around the globe, and its emergency communication centers processed 1.2 million calls in support of U.S. military families.