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FOR IMMEDIATE RELEASE

Let the Garbage Revolution Begin in Time for the Holiday Season!
Feature Documentary Shows How Much Waste the Average 
Family Creates and How It Directly Effects Our Environment

 

(TORONTO, ON, Monday, November 12, 2007) Meet the Mcdonald family: Mom, Dad
and three kids.  They will be keeping and sorting all of their waste for three months and
storing it in their garage in ‘Garbage! The Revolution Starts at Home,’ the new feature
length documentary by independent filmmaker and concerned father Andrew Nisker.
Even the kiddies will be doing their part by bringing home the contents of their
lunchboxes and sneaking home used paper plates from birthday parties. There goes the
neighborhood! 

So what do the Mcdonald’s do to keep their thoughts off the maggots in their garage?
Nisker takes them on a journey of discovery as their waste is tracked to a landfill in
Michigan, the recycling plant, coal mines and compost facilities.  The Mcdonalds will
never look at recycling the same way again!

“We have always been good with making sure the recycling and wet garbage are sorted
and disposed of in the right bins, but we never realized just how ugly, and smelly, the
disposal process is, or the many ways that waste creeps into the house, especially
around the holidays,” observes Michelle Mcdonald.

In Garbage! The Revolution Starts at Home, filmmaker Andrew Nisker succinctly puts
a vast amount about past, current and ongoing environmental damage, and the growing
catastrophe we are all contributing to into one remarkably enjoyable film.  Nisker skillfully
shifts focus from melting glaciers and oil slicks to 'any neighborhood,' 'any town;' and
essentially, right into your own home, so that citizens can connect the dots between their
actions and the environment and be inspired to change their polluting ways.
“By actually showing where our household waste goes and the toll it takes on our
environment and natural resources just to dispose of it, I hope to encourage people to
rethink how they consume products, and ultimately effect change in the way products
are packaged in the first, one home at a time. It is more than a film, it is a revolution from
the ground up! “explains Nisker.
Garbage! The Revolution Starts at Home is for sale on DVD at
www.garbagerevolution.com. Any individual, family, business or corporation can host a
screening of the film. Those interested are asked to purchase a film, download a
screening package - complete with action items - and are encouraged to record their
reactions and thoughts. This feedback can then be shared with a global online
community at www.garbagerevolution.com.
Already families and communities around the world have confirmed their plans to screen
Garbage! The Revolution Starts at Home for the  World Premiere on November 19th
in places such as in Calgary, New York, Los Angeles, London, Tel Aviv,
Copenhagen, Paris, Berlin, Frankfurt and  Chicago, with the list growing daily. In
Toronto, the World Premiere is set for November 19th at 9pm at Innis Town Hall, 2
Sussex Ave Toronto (University Of Toronto).
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For more information, to arrange an interview, get stills images or request a screener, 
please contact:
Canada:
Nadia Sandhu                                                      Lowell Hall
Executive Account Manager                                 Director Operations
LH Metropolis Communications                             LH Metropolis Communications
nadia@lhmetropolis.com                                       lowell@lhmetropolis.com 
(P) 416-519-9045                                                 (P) 416-519-9045
(C) 416-839-8508                                                 (C) 416-887-1636
U.S.:
Fern Marcya Edison
Ericho Communications
fern@erichopr.com
(P) 845-679-631 

 

 

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