For Immediate Release
Contact: Kathy Bell
Jericho Communications
212.645.6900

An Online Marketer's Dream: Internet Advertising, That Costs Nothing To Start, Finds Motivated Consumers, And Targets Your Audience

FindWhat.com Makes The Dream A Reality

Despite the fact that advertising on the Internet is an inexact science, to be sure, more companies say they will continue to advertise on the Internet. And while some companies will spend their marketing dollars on banner ads, more and more are seeing the upside of using the performance-based advertising model of search engine FindWhat.com.

FindWhat.com (NASDAQ:FWHT) is a performance-based advertising search engine, meaning companies can bid on search words or phrases to be positioned at or near the top of a particular search, with companies only paying when a customer clicks through to their Web site. As a result, FindWhat.com's visitors get more accurate findings, and advertisers can better target consumers.

There are key differences between FindWhat.com and traditional search engines:

Traditional Search Engines

* Advertisers use many keywords, but too many keywords leads to inaccuracy and confusion
* Want consumers to spend a lot of time on site viewing banner ads, which increases time spent finding what users are searching for
* Limited interaction with destination Web sites results in more 'dead links'
* Outdated search methodologies lead to 'dead links' and erroneous results
* Average time spent on traditional search engine is more than 37 minutes

Performance-Based Advertisers

* Advertisers pay to be found
* Consumers can see how much advertisers are paying for their eyeballs
* Refined keywords lead to relevant search results
* FindWhat.com is a clean site with little emphasis on banner ads or other distractions
* Links are monitored by FindWhat.com and constantly updated by advertisers, reducing 'dead links'
* In addition to its own database, FindWhat.com has partnered with Inktomi to provide the latest database of Web pages
* People average 11 seconds per page, or 6 minutes and 41 seconds on FindWhat.com

"Almost 90 percent of people spend time searching for things on the Web, but there is a lot of frustration because of irrelevant search results, dead ends, and too much time wasted searching for what you're looking for," said Courtney Jones, co-founder and chairman of FindWhat.com. "Our site provides more accurate and relevant searches, and our advertisers are reaching a motivated consumer-consumers are always one click away from finding what they are looking for at FindWhat.com. This is always beneficial to both consumers and our advertisers."

FindWhat.com

FindWhat.com averages 3.6 million searches per day through major affiliates such as MetaCrawler and Dogpile. According to Forrester Research, performance-based advertising will represent more than 50 percent of the estimated $18 billion spent on Web advertising by the year 2003. But why wait until then when you can reap the benefits today?

Co-founder and Chairman Courtney Jones is available for interview.