For Immediate Release
Contact: Kathy Bell
Jericho Communications
212.645.6900

THE NEXT TIME YOU GO SHOPPING, TELL YOUR FAMILY YOU'LL BE BACK IN 11 SECONDS

FindWhat.com Brings Searches To The Next Level

You have no time to get to the mall and need to find a place online that sells the Prince tennis racket your son wants. You plug in "tennis rackets" into your search engine only to have to sort through 5,000 listings that link you to the history of Swedish tennis champions or tennis racket-shaped chocolate. You tell your son to take up baseball instead. Now one Web site has managed to prevent your aggravation and gets your kid out on the tennis courts in no time.

FindWhat.com is a performance-based advertising search engine, meaning companies can bid on search words or phrases to be positioned at or near the top of a particular search, with companies only paying when a customer clicks through to their Web site. As a result, FindWhat.com's visitors get more accurate search results fast.

Not All Search Engines Are Created Equal

Not all search engines are the same, which you've found out for yourself if you've used multiple search engines for the same search. In addition, research has found that up to 3/4 of the Web is not indexed on search engines and is invisible and out of reach to consumers. With the Internet continuing to grow, there are more and more Web sites to weed through to find what you're looking for. FindWhat.com offers the following benefits:

· FindWhat.com is a clean site that is easy to use and navigate, and you're always one click away from finding what you're looking for.

· Links are monitored by FindWhat.com and constantly updated by advertisers, reducing 'dead links' and leading to more accurate, relevant searches.

· With every search, visitors have the opportunity to win one million dollars via a lottery-style game.

· In addition to pay for performance, FindWhat.com partners with Inktomi to provide the latest database of Websites.

· FindWhat.com offers a preview option that lets you preview a chosen site without leaving the FindWhat.com environment, allowing you to explore a Web site without losing your place in the search results.

· People average 11 seconds per page on FindWhat.com versus one minute per page on other search engines.

"People spend a lot of time searching for things on the Web, but there is a lot of frustration because of irrelevant search results or too many dead ends," said Courtney Jones, co-founder and chairman of FindWhat.com. "Through our site, you will find more accurate, relevant searches, because our advertisers are actively looking for consumers. We offer consumers the unique opportunity to find those Web sites who most want to be found-it's beneficial for our consumers and our advertisers."