For Immediate Release
Contact:
Jodi Einhorn
212/645-6900 x144
jericho@jerichopr.com

WHAT DO A PRESTIGIOUS HOTEL IN WASHINGTON, DC, A TOP MARKETING
STRATEGIST AND NUTRIENT ENHANCED WATER HAVE IN COMMON?

Jericho Communications Is Named Agency of Record for
The Hay-Adams, Glacéau Vitaminwater and Michael Berland

NEW YORK, October 26, 2004 -- Jericho Communications, an award-winning, full-service public relations firm based in New York City, announced today the addition of three new accounts, which further strengthens its hold in the food/beverage and advertising/marketing categories, and revitalizes its travel practice. The three new accounts are The Hay-Adams, Energy Brands, Inc., and Michael Berland.

“We’re thrilled to have the opportunity to work on such well-respected brands and have them on the Jericho rooster; and to also bring back our travel practice,” said Eric Yaverbaum, president and co-founder of Jericho Communications and author of PR for Dummies. “With a surge of new clients at the end of the year, this can only be a good omen of what’s to come for us.”

Located across Lafayette Square from the White House, The historic Hay-Adams hotel offers guests Washington's most prestigious address with views of our nation’s capital including the Washington Monument, St. John’s Church: the church of Presidents, The Jefferson Memorial and the White House. Jericho will assist this prestigious property in positioning them as the only place to stay when visiting D.C. Group Director Tara McNally who has worked in the travel/hospitality industry for nearly a decade, including working in-house at Starwood Hotels & Resorts, will manage the account.

As the pioneer and leader of the enhanced water category, Energy Brands. Inc, - the makers of glacéau vitaminwater™ and smartwater™, have reached iconic status among the who’s who of Hollywood and are looking to Jericho’s creativity to strengthen their brand name in the mainstream.

Michael Berland, a partner at Penn, Schoen and Berland Associates, is considered one of, if not, the top marketing strategists in the world. Jericho will help to further Berland’s notoriety for the work he has done with clients such as Mayor Michael Bloomberg, The Dixie Chicks and Coca Cola among others.

Named one of the “2004 Best Agencies to Work For” by The Holmes Report, Jericho Communications, Inc. has been developing strategic and creative public relations solutions for a wide-array of consumer and business-to-business clients for the past twenty years. As an award-winning, full service public relations agency, Jericho has been recognized time and time again for its ability to create successful, measurable marketing initiatives on behalf of its clients including IKEA Home Furnishings, TCBY, Dominos Team Washington, Nam June Pak Studios, Financial Services Roundtable and Progressive Insurance, among others