For Immediate Release
Contact: Alison DeSena or
Sloane Imrie
Jericho Communications,Inc.
212-645-6900
IN SEARCH OF AN AMERICAN IDOL, A HERO TO MILLIONS, GOLD RECORDS GALORE, THE COVER OF ROLLING STONE…NOT REALLY!!!

Dr. Fad Introduces the American Fad
for This Century’s Pet Rock, Hoola Hoop Or Slinky

He saw genius and riches in mindlessness before network primetime decided to fill their entire schedule with it. He knew the reality of the human struggle to attain one’s dream was the greatest fad of all back when Paula Abdul was still sis boom bahing as a Laker girl.

That’s right everything that is hot in this country—reality, the human need to make a mark, down home ingenuity—Ken Hakuta (aka Dr. Fad) attained fame and fortune from first. Hakuta, who rode the glory of a little rubber spider toy (the Wacky WallWalker) to millions, is now looking to find the garage guru with the next hot fad, and help him or her make millions during AMERICAN FAD.

Ken will be traveling the country looking for people who have spent hours upon hours in their garage, den, or basement inventing the next great fad, but don’t know what to do with it. For the winner, Ken will put the inventor with the best “thingamajiggy” together with a toy company to create the concept, have it produced, and bring it to the public.

The way it works is easy, winning is the hard part. All you have to do is send your idea/concept and test product to: American Fad, c/o Jericho Communications, 304 Hudson Street, Suite 700, New York, NY 10013 or log onto: www.drfad.com. Whether you are a winner or not, Dr. Fad will give you personalized advice on how to make your dream invention a reality.

According to the good doctor of fad, the practitioner of pulp, the physician of inventions, “The problem with all these reality shows is the winner usually has either talent or good looks. I believe it’s those who can’t act or hit a curve ball, that every night after the kids go to bed, go down to their workspace, and take a concept from their mind, and work and work and work until they find a way to make it a reality. They are true American heroes. That’s who I have always been intrigued by.”

Dr. Fad is a best-selling author and was the host of a hit television show. Dr. Fad has been providing advice and guidance to inventors for the past 20 years.

About Ken Hakuta
Entrepreneur Ken Hakuta introduced the Wacky WallWalker, which became one of the best-selling fad toys of all time and helped earn him the title “Dr. Fad.” Ken has strung together a series of eclectic and triumphant business endeavors—all proving that his success is anything but a passing trend. In 1982, he purchased the North American distribution rights to the Wacky WallWalker, a plastic toy that crept down smooth surfaces. Over a period of six years, Hakuta earned $20 million while selling 250 million of this toy. His Emmy-nominated show “Dr. Fad Show” showcasing kids’ inventions, was syndicated nationally from 1987-1993. He is a graduate of the Harvard Business School and the author of a best-selling book, How To Create Your Own Fad And Make A Million Dollars. He is a frequent media guest and featured in print on such media as The Today Show, Jay Leno, Conan O'Brien, Oprah, 60 Minutes, Regis, Larry King, CBS Evening News, Lifestyles of the Rich and Famous, VH1, New York Times, Washington Post, LA Times, Chicago Tribune, Time Magazine, Newsweek, Business Week, Fortune, Forbes, and many others.

Dr. Fad is available for interviews.
Visit drfad.com
1-866-MYOWNFAD