For Immediate Release:

Contact: Danielle Nacco
347.248.1677

DIGO’S MISSION BLENDS SKINCARE AND SOCIAL CONSCIENCE:

NY Advertising Agency Launches & Brands MISSION Product™ --
High-performance Skincare Products – Engineered By Athletes, FOR Athletes

(NEW YORK – June 23, 2008) – DiMassimo Goldstein (DIGO) announces a multi-million dollar launch for groundbreaking, high-performance products -- MISSION Product™, the first Athlete-Engineered Skincare™ line.

Some of the world's most accomplished athletes have joined the team at MISSION Product and are intimately involved in product innovation and development. Household names include two-time NBA MVP Steve Nash, two-time Olympic gold-medal swimmer Amanda Beard, two-time Olympic gold-medal soccer player Mia Hamm, 2008 X Games Halfpipe Gold Medalist Gretchen Bleiler, and many others.  To thank them for their dedication and commitment, MISSION Product will donate a portion of profits from its sales to each of their athlete’s charities, including H20 Africa, StopGlobalWarningNow.org, Oceana, Mia Hamm Foundation, Teach for Autism and the Steve Nash Foundation to name a few.

"Athletes who have been forced to compromise with inferior skincare offerings now have an array of innovative, high-performance products, engineered by their peers, to meet their specific needs," said Josh Shaw, MISSION Product’s Founder and President. “MISSION Product changes how athletes hydrate, nourish, restore, and protect their skin, whether they're an Olympic hopeful, a running enthusiast or even a weekend warrior.”
  
DIGO designed MISSION’s logo, packaging and Web site, and developed an in-store launch campaign currently featured at the company’s key retailers, including Foot Locker, Lady Foot Locker, Champ’s Sports, City Sports, Performance Bicycle, Eastbay (through online and a catalog) and an array of boutique shops and golf courses. DIGO also created and designed Mission’s website, www.missionproduct.com. Going forward, DIGO will be responsible for all integrated brand building, including design, packaging, print, guerilla, in-store merchandising, direct response and broadcast.
 
“We’re inspired by the idea of social entrepreneurship,” said DIGO CEO Mark DiMassimo. “MISSION Product is a terrific example of a for-profit business, filling a market need while channeling profits and publicity into worthy causes.” Shaw adds "We partnered with DIGO because they represent the “top gun” in the creative industry. There is no better firm when it comes to innovative thinking, creating and executing. As a not-only-for-profit business, we needed a creative partner that shares our core values, as we build the next billion dollars in the marketplace.”

The starting lineup for MISSION Product consists of:

• a sunscreen with SPF 30 and anti-sting technology
• vitamin lip balm with SPF 20
• long-lasting anti-friction cream
• restorative foot gel
• and a revive body gel for post sun and wind exposure

In addition to these five products, the company has numerous innovations in development, several of which are scheduled for launch before the end of the year. “Athletes of all ages are becoming increasingly aware of the importance of skincare and sun protection, and I’m excited that we can deliver these high-performance products at such affordable prices. I’m convinced we have filled a void in the sports marketplace and created a skincare line that is truly effective,” says Shaw.

MISSION Products are free of preservatives and irritants, and are animal cruelty-free. "With natural, high quality ingredients, MISSION Product is better for your skin AND the environment," said Gretchen Bleiler.  Amanda Beard goes on to say, “I have spent my entire life on the beach and in the pool. When I tested the MISSION SPF 30 sunscreen, I immediately fell in love with it!”  

DIGO, which holds an equity stake in MISSION as well, has a long and close history with founder Josh Shaw.  Shaw has worked with DIGO on numerous ventures in packaged goods, cosmetics and skincare.

About MISSION Product:
MISSION Product™ is the world's first line of Athlete-Engineered Skincare™ products. Headquartered in New York City, the company was founded in 2007 by a passionate team of athletes, skincare experts and business leaders. MISSION Product formulas are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are preservative-free, irritant-free and animal-cruelty-free. MISSION Product believes everyone has dual missions in life – a personal mission and a social one. For more information, visit www.missionproduct.com.