FOR IMMEDIATE RELEASE

MEDIA CONTACTS:

Mary Clare Jensen
For DIGO
(p) 646-507-5836
(e) maryclare@erichopr.com

Amy Koeppl
For J.H. Cohn
(p) 973-364-7837
(e) akoeppl@jhcohn.com

 DIGO LAUNCHES NEW AD CAMPAIGN FOR J.H. COHN
FEATURING NOTABLE SPORTS FIGURE

 NY brand-building agency and Top 20 accounting/consulting firm develop campaign that brings reassurance to businesses affected by the economy…by stressing experience

NEW YORK (March 23, 2009) – New York-based brand-building agency DiMassimo Goldstein (DIGO) has launched an integrated campaign for accounting and consulting firm, J.H. Cohn LLP, one of the top 20 accounting and consulting firms in the United States. The new campaign, “The Experience to Face the Unprecedented,” speaks directly to the struggles that organizations are experiencing due to the current economic environment.

“For more than 90 years, we have guided our clients through the best and worst of times.” said Charles G.Ludmer, J.H. Cohn’s principal-in-charge of marketing., “The campaign was created to emphasize how our cumulative years of experience provide a meaningful prospective as we apply our technical skills to help clients meet the challenges in these unprecedented times.”

The campaign features Joe Torre, manager of the Los Angeles Dodgers, who has served as the corporate spokesperson for J.H. Cohn for four years.

“Joe stands for everything we as a firm stand for—experience, expertise, and extraordinary management in every conceivable situation,” added Ludmer.

Mark DiMassimo, CEO of DIGO, said that capturing the right facial expressions was critical to relaying the Firm’s message.

“Joe’s expression shows the solid confidence that comes from knowing your stuff. His eyes engage the viewer, in an honest, caring way,” he explained. “At the same time, we’re talking business, and we show Joe in the dugout, his work place. The headlines talk about important issues like teamwork, experience, and staying calm in the face of turmoil, all important whether you’re running a business or managing a baseball team”

The use of black and white photography was important to keep the focus on Joe, particularly on his eyes, noted DiMassimo. Photography is by Timothy White, well known for his celebrity portraits. “We chose to work with Timothy,” he explained, “because he knows how to capture the essence of a personality – and do it in black and white.”

The campaign, with a $5 million - $8 million cumulative spend, includes print, radio, outdoor, and digital advertising for both the corporate brand and individual industries it serves. Print ads begin running in The New York Times, Wall Street Journal, and other business publications in March 2009. The radio spots will begin airing on Bloomberg radio in September 2009.

Ludmer added, “This is a campaign that’s right for our current times. Today’s CFOs and CEOs are faced with a challenged economy and J.H. Cohn has both the expertise and experience to help clients not only manage through them, but to come out stronger than before.”

About J.H. Cohn LLP
J.H. Cohn LLP is one of the top 20 accounting and business consulting firms in the United States and the largest independent accounting firm headquartered in the Northeast.  Since 1919, the professionals at J.H. Cohn have faithfully served clients, employees, and the community with integrity and honesty. Recognized as a knowledgeable, experienced leader, J.H. Cohn has received numerous awards over the years for innovation, technical expertise, employee programs, and community service. As J.H. Cohn celebrates its 90th anniversary this year, the Firm’s philosophy has remained constant: A highly personalized approach to each client, with intelligent guidance and solutions that positively affect profitability and growth.  The Firm is a member of Nexia International, a global network of independent accountancy, tax, and business advisors and the ninth largest provider of audit and advisory services worldwide. For more information about J.H. Cohn, visit www.jhcohn.com

About DIGO
Founded in 1996, New York City based DiMassimo Goldstein (DIGO) is an independent marketing strategy and integrated communications partner focused on providing the advantages of a full-service agency to clients. Refugees from the agency holding-company system, they enjoy creativity that's never in a holding pattern, a devoted senior team, fast turnaround, flexible thinking, and creativity aimed at the results that really matter. Brand and business building at this thriving independent includes strategy, research, design, innovation, advertising, direct, digital, and social marketing. DIGO clients have included blue chip and entrepreneurial marketers such as Crunch Fitness, Pfizer, Gateway, PricewaterhouseCoopers, Vitaminwater, Island/Instinet, Comcast, Starwood, ESPN, thinkorswim, Investools, and American Business Media, among others. For more information, visit www.digobrands.com

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Charles Ludmer, Principal, J.H. Cohn and Mark DiMassimo, CEO, DIGO are available for interview.

Copies of the ads are available upon request.