FOR IMMEDIATE RELEASE

Contact: Mary Clare Jensen
(P) 646-507-5836
(E) Maryclare@erichopr.com

COLLEGECLICKTV.COM LAUNCHES FIRST AD CAMPAIGN...
AND THERE APPEARS TO BE A LOT MORE IVY ON THE WHITE HOUSE!

Site also reveals its most downloaded ads: sex may sell, but not if it has to compete
with legendary Penn State coach Joe Paterno!

New York (November 3, 2008) – Entertainment advertising veteran Glenn Pere and his New York City–based agency, Pere Partnership, launched a new print advertising campaign today, following a whirlwind week of unexpected “viral mania” over their downloadable ads for 27 colleges. These schools are among 200 colleges and universities covered on CollegeClickTV.com, currently the largest authentic peer-to-peer video review library available online. The site hosts more than 30,000 professionally produced videos, which help high school students and their parents make informed college decisions—without having to visit a variety of campuses first.

Pere has spent the past 20 years doing major ad campaigns for top entertainment brands, including HBO, Fox, TBS, E!, AMC, TNT, NBATV and A&E. He has created campaigns for hits such as Sex and the City, The Sopranos, Curb Your Enthusiasm and Real Time with Bill Maher, and has worked with stars Jerry Seinfeld, Ray Romano, Oscar De La Hoya, The Rolling Stones, Bruce Springsteen and Chris Rock.

Now, Pere is applying his agency prowess in entertainment advertising to colleges. He says, “While I’m somewhat taken aback by how fast our ads have spread on the Internet, before we’ve even finished our traditional media buy, it does make you wonder what influence this may have over how colleges advertise and brand themselves in the future.” Pere’s agency handles the advertising, but he is also the founding partner of CollegeClickTV.com, and adds, “It’s something of a novelty at this stage of my career to be my own client.”

Along with one of his partners, Eric Yaverbaum, who is a best-selling author and serial entrepreneur and best known as the “PR guru” (and who, interestingly enough, is also a dad looking at colleges with his high school daughter), Pere took the unusual risk of assuming an Obama victory and included a heavily weighted investment in an ad depicting the White House with ivy covering its walls as part of the campaign.

Paying a compliment to the Ivy League, the iconic ad’s headline reads, “From the Bush League to the Ivy League,” referring to the fact that both Senator Obama and his wife, Michelle, graduated from Ivies—Columbia and Princeton, respectively—and then went on to graduate from Harvard Law. “We don’t believe that a President and First Lady have ever accomplished that before,” says Pere.

A poster of the ad was sent to every member of Congress to give them an idea of what the White House might look like when they visit in January. The half-million-dollar ad campaign will appear online and in community newspapers, and on almost 100 campuses across the country.

Of the 27 ads created for the campaign, the one praising Joe Paterno, “Joe Paterno Is Pennsylvania,” is by far the most popular, having been downloaded over 100,000 times already. An ad for the University of Colorado, showing a snowboarder and the headline “Room and Board,” is the second most popular.

Yaverbaum notes, “Paterno must be seriously loved to have generated more interest than the more sexually provocative ads in the campaign, for schools like the University of Arizona and University of Nevada. It will be interesting to see how our new Ivy League White House ad will do virally.” Regardless of Internet overnight success, this is the ad that the pair is investing in most heavily. Specifically, 80 percent of the half-million-dollar ad buy will be spent promoting the Ivy League ad, which is now available for download on CollegeClickTV.com, and will arrive on Capitol Hill the day before the country casts its vote for the next President.

For more information on CollegeClickTV.com, please visit collegeclicktv.com.

To view all the viral ads on the site, visit http://collegeclicktv.com/downloads.php.

About Videople and CollegeClickTV.com:

Videople, LLC, is a media development and holding company specializing in robust web properties. Bringing together people via exclusive entertaining and informative video, Videople creates online communities for highly desired, targeted demographic segments.

CollegeClickTV.com helps high school juniors and seniors make informed college decisions while keeping stress levels low by providing entertainment and social networking features. Peer-to-peer video content features interviews with students, local merchants, faculty and staff from more than 200 colleges and universities across the country, offering thoughts on all topics applicable to college life (collegeclicktv.com).

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Eric Yaverbaum and Glenn Pere, partners, CollegeClickTV.com,
are available for interview upon request.

Copies of any of the ads are available upon request.
Copies of the posters sent to Congress are also available upon request.