FOR IMMEDIATE RELEASE

Media Contact: Kelly Duque
Ericho Direct
kelly.duque@erichodirect.com
813-908-8600, ext. 164

AS THE SEASONS CHANGE, SO SHOULD YOUR BEAUTY PRODUCTS:
Tips to enhance your summer beauty from Best in Beauty

Tampa, Fla.—June 30, 2008—Season-appropriate makeup and beauty products are a must for anyone determined to look their best throughout the year. For many, the summer brings a variety of changes, including darkened skin tones and lighter hair colors. Each season it’s important to evaluate your cosmetics on hand to ensure you’re properly prepared to look great and protect yourself from Mother Nature’s elements. Tara Runkle, co-founder of Best in Beauty, brings the following beauty tips to help perfect your look during the 2008 summer season.

Do pool parties, outdoor barbeques and days on the beach have you frazzled from hair to toe? Use some fruit to fix it. Avocado is a great moisturizer for hair and skin. Simply combine mashed avocado with some coconut milk, mix until smooth and comb through your hair. Leave it in for 10 to 15 minutes for a fresh and natural hair repair. For your skin, simply peel the avocado and remove the pit, puree in a blender or mash with a fork and apply it to your skin wherever you need it.

It’s common for skin tone and hair color to change during the summer season. Be sure your skin tone and hair color don’t end up a perfect color match. Color contrasts between your hair and skin will make your best features pop and will keep your look sexy and dramatic. Talk to a stylist you trust about a color touch-up that will work best for you during the summer months.
Want to keep a sultry tan but never enough time to hit the beach? Good! Too much sun can really damage your skin. Instead, use a self-tanning product like Comodynes Convenient Cosmetics Self-tanning Towelettes. Recently recommended by Oprah in the “love that!” section of O magazine, the its tight little package makes for easy storage anywhere. Because it’s a towelette rather than a gel, it works great as a travel item with no risk that airport security will trash it. A healthy tan makes legs appear slimmer and look longer. They also hide blemishes such as varicose veins. Simply use the full-body towelette once every four days to maintain a beautiful bronze glow on your entire body, not just your face and neck.

Summer-time is full of tanning, from the fabulous to the farmer's. Do you have a farmer’s tan that needs fixin’? Exfoliate the darker portions of your skin using a granulated cleanser or sea salt scrub. This removes dead skin cells and helps speed up the fading process. Use a quality moisturizer on the lighter skin areas. Then, naturally correct the tan lines by spending time in the sun using a stronger sunscreen (SPF 30) on the dark portions of your skin and a milder sunscreen (SPF 15) on the lighter sections.

If summer sweat is mucking up your makeup, stock up on some sweat-proof beauty supplies. Rather than a liquid foundation, use a tinted moisturizer on your face. These moisturizers help enhance natural radiance and will simultaneously protect and hydrate your skin. Help prevent creases and smudges in eye makeup by applying a base or primer on the eye lid. If you need to enhance your cheek color, keep it simple. Use shades that complement your natural skin tone, and lightly dust the color on the apples of your cheeks. For lips, rather than lipstick use a light colored gloss or lip balm. To make it last longer, dust your lips with a translucent powder before you apply the gloss or balm. (These can be extended, and we could honestly produce a release that only talks about ways to avoid sweating off makeup.)

With the onset of summer many are out to improve their bikini bodies and enhance their overall look. Updating your hairstyle is an easy way to spice up your appearance. If your stylist can cut your hair blindfolded, or if you find yourself constantly throwing your hair up into a ponytail, it’s definitely time for a new do. Discuss style options with your hair dresser and give yourself a new do to die for. Best in Beauty is a new beauty product sampling program recently launched in Tampa, Florida, by Focus Inc, a Tampa-based direct marketing agency. Best in Beauty offers consumers a chance to try high-performance beauty products before they buy them, while simultaneously helping superior boutique cosmetic distributors build brand awareness. “We believe that boutique products are sometimes far superior to products offered by bigger name brands, but the smaller-brands don’t always have the resources to survive in such a competitive industry,” says Tara Runkle, co-founder of Best in Beauty. “Our program gets consumers the product quality they demand and provides an affordable way for the little guy to build its brand.” Best in Beauty is currently offered in Tampa, Florida, through participating salons and spas, but the program will expand to additional cities throughout the state in the coming months. Within a year’s time Best in Beauty plans to support 12 full product lines, and provide their product samples to consumers nationwide. For more information about the Best in Beauty sample program please visit www.BestInBeauty.com.

About Best in Beauty
Best in Beauty is a unique sampling program that gives beauty enthusiasts a way to try a variety of high-quality beauty products free of charge, while at the same time giving boutique cosmetic manufacturers an affordable way to build their brand name. Each season new products are featured in the beauty bags, and they are distributed through salons and spas participating in the Best in Beauty program. For more information, please visit www.BestInBeauty.com.