FOR IMMEDIATE RELEASE

Media Contact: Kelly Duque
Ericho Direct
kelly.duque@erichodirect.com
813-908-8600, ext. 164

THE NATIONWIDE “SEARCH FOR THE PALEST COSMETIC BUYER”:
Best in Beauty to ensure buyers are pale no more!

Tampa, Fla.—September 8, 2008—Terribly concerned after a recent round of meetings with beauty and cosmetic buyers across the country, Best in Beauty co-founder, Tara Runkle, cannot stand idle any longer. “These buyers are responsible for supplying the best beauty products in the world. They get to sample so many products, yet they rarely use any at all. And, they are so pale!” says Runkle. Consumers across the country often aspire to look like celebrity endorsers or models in the ads they see when purchasing beauty products. But, are they buying from that supermodel, or are they instead trusting a retail buyer who makes decisions about what products to stock on shelves? Rarely do consumers consider that before they ever hear about a trusted name or see a beautiful face associated with a brand, or before they ever learn about a new product line, they actually trust a retail buyer to fill shelves with product selections.

With that in mind, Best in Beauty announces its nationwide “Search for the Palest Cosmetic Buyer.” Consumers trust these people daily to supply stores with the best selection of cosmetic products available, but if these buyers are not using beauty products themselves, how can they define the best? If their summer tans—or lack thereof—are any indication of their expertise, then all those long hours spent cooped up in an office sadly leave the countries most influential buyers a bit lacking…and, oh so pale. So, just as Best in Beauty provides free product samples to consumers, it wants to send free emergency tan assistance to the palest cosmetic buyers across the country. “We’d love to see the gatekeepers who choose our nation’s beauty products look hot, trendy and a little healthier for the end of the summer season,” added Runkle.

Comodynes Convenient Cosmetics® Self-Tanning Towelettes are the answer to their paleness problem. Oprah raved about Comodynes Self-Tanning Towelettes in the July edition of O, and they were also recently featured in People StyleWatch and Lucky—and these editors definitely

know a thing or two about hot products. Not to mention, the Comodynes Towelettes are a top-seller on QVC; if consumers love them, why don’t retail buyers?

Best in Beauty has boxes of Comodynes Self-Tanning Towelettes waiting to be labeled and shipped out the door. The Comodynes Towelettes are full-body products, not just for the face and neck. So, they’ll help the poor, overworked buyer improve his or her look from head to toe, and they’ll protect buyers from unwanted developments of the dreaded and often obvious “orange skin.”

Best in Beauty is committed to supply two months worth of Comodynes Convenient Cosmetics Self-Tanning Towelettes to the first 100 cosmetic buyers who submit their name, contact information and pale picture to: PaleNoMore@BestinBeauty.com. Please include a shipping address, contact phone number and company e-mail address.

About Best in Beauty

Best in Beauty is a unique sampling program that gives beauty enthusiasts a way to try a variety of high-quality beauty products free of charge, while at the same time giving boutique cosmetic manufacturers an affordable way to build their brand name. Each season new products are featured in the Best in Beauty sample beauty bags, and they are distributed to customers participating in the Best in Beauty sample program. For more information, please visit www.BestInBeauty.com.

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