For Immediate Release
Contact: Kathy Bell
Cindy Gittelsohn
Jericho Communications
212/645-6900

YOUR NEWBORN WAS UP SIX TIMES, YOU WENT TO BED AT MIDNIGHT,
WERE UP AT 4:30 AM AND…

YOU’VE NEVER LOOKED OR FELT BETTER ABOUT YOURSELF

This Labor Day, Aloette Cosmetics Pays Homage To The Greatest Laborers Of All While Also Providing Underprivileged Moms With Much Needed Maternity Clothes

Ask any new mom and the first thing they will tell you, besides how much they love their child, is that they never get any sleep. The average night’s sleep for new moms can be between two to three hours a night, which can take its toll on the way a woman looks and feels about herself.

This “Labor” Day, since new mothers have recently gone through hours of it to give birth, Aloette Cosmetics thought it only fitting to pay homage to them. New Moms, aka “The Greatest Laborers of All”, can alleviate some of the eye baggage that comes with nighttime feedings and weeping babies – while at the same time help out underprivileged moms who have not yet gone into labor.

Here’s how the program works: be one of the first 1,000 new moms to send in proof that you’ve given birth between Labor day 2001 (September 3) and this Labor Day 2002 (September 2) along with one article of maternity clothing that you no longer need. In turn, Aloette Cosmetics will donate all the maternity clothing to underprivileged women in need, and send you a jar (quarter oz.) of the company’s Eye Restore Complex, an intensive eye treatment crème designed to reduce dark circles around the eyes. Proof of birth, return address and one article of maternity clothing should be sent to:

“The Greatest Laborers of All”
Aloette Cosmetics c/o Jericho Communications
304 Hudson Street, 7th Floor
New York, NY 10013

“Between lack of sleep and a roller coaster ride of hormones, women need that extra bit of encouragement and new found confidence to face the challenges of being a new mom,” explained Christie Cohen, CEO of Aloette Cosmetics. “Sometimes the simplest change in skin care can change how a woman feels and looks. We strongly believe that ones outer beauty in turn affects ones inner beauty. With this program we’re helping women reduce the signs of sleepless nights and at the same time help out other women in need.”

Specially formulated for use on the skin surrounding the eyes, Aloette’s Eye Restore Complex is an intensive eye treatment crème made from patented, clinically tested materials designed to reduce dark circles around the eyes by 21% with continued use. Additionally, the formulation includes a clinically tested material that helps reduce wrinkles by 68% and increase collagen production by 327%.

About the Aloette Cosmetics
Established in 1978, Aloette Cosmetics, Inc. has grown into one of the country’s leading skin care and cosmetics companies and was ranked by Fortune Magazine as one of “America’s Top 200 Small Companies”. Currently, product is available through the company’s 800 number (1-800-ALOETTE), web site (http://www.aloette.com), and their exclusive network of more than 50 franchisees in North America. The company is based out of Atlanta, GA and is owned and operated by Bob and Christie Cohen.