FOR IMMEDIATE RELEASE

Contact:
Melissa O’Shea
Hello Stiletto Shoe Club
Phone no: (781)-632-2067
melissa@hellostiletto.com
www.hellostiletto.com

Hello Stiletto Shoe Ball
An evening of dancing, footwear, and fashion
to benefit the Accelerated Cure Project for Multiple Sclerosis

(Boston, MA March 23, 2010) – Hello Stiletto Shoe Club and the local fashion community are teaming up for the “Hello Stiletto Shoe Ball” to benefit the Accelerated Cure Project for Multiple Sclerosis. The gala event will take place Friday, April 23rd at the Hyatt Regency Boston from 7:00pm-12am.

“It's a black tie optional, fabulous shoes essential event giving fashionistas and shoe lovers a reason to get dressed up in support of efforts to determine the cause and cure of Multiple Sclerosis,” said Melissa O’Shea, Hello Stiletto Shoe Club President. Carolyn Cronin, CEO of Accelerated Cure Project added, “We are delighted to be the beneficiary of the Hello Stiletto Shoe Ball. It gives people a fun and light-hearted way to support a very serious and important cause.”

Kicking off with a cocktail reception and live music by The International String Trio directed by Slava Tolstoy, guests will enjoy a full evening of music, dancing and shoe-gazing along with passed hors d' oeuvres and a silent and live auction of luxury items. Sponsored by Barefoot, the event also features complimentary wine all evening and a "Barefoot in Stilettos" champagne drawing for exclusive designer women's shoes.

The evening's highlight is a 40-foot pink carpet "walk-off" presided over by a panel of local fashion editors, industry experts, and personalities including Shag salon owner Sandy Poirier, Boston Common Magazine Editor in Chief Janice O’Leary, shoe gurus from Shoetube, and the fabulous “Hat Sisters.”

A multi-city event, the Hello Stiletto Shoe Ball will also take place in Atlanta and Chicago later this year. EMD Serono and Pfizer Inc. have signed on as national ‘Red Stiletto’ sponsors of all three 2010 events.

It's a full evening of fashion and fun you won't want to miss. Tickets, which are $100 per person, are available for a limited time for the reduced price of $80 for those who act fast. Further details and ticket information can be found at www.shoeclub.us/go/shoeball

Media interested in covering the event can contact Events Director for Accelerated Cure Project, Jane Follansbee at 781-487-0010.

About Hello Stiletto
Hello Stiletto is a free social club for individuals who love shoes. Founded in 2004, the club now has more than 1,400 members in Chicago and 10,000 members nationwide. An excuse for footwear fanatics to get out and actually wear the shoes they buy, members enjoy a calendar of events that take place at bars, restaurants, shops, and other of venues and are encouraged to show up wearing their most fabulous and outrageous footwear. For more information, please visit www.hellostiletto.com

About Accelerated Cure Project
Accelerated Cure Project for Multiple Sclerosis, www.acceleratedcure.org, is a national nonprofit organization dedicated to curing Multiple Sclerosis (MS) by determining its causes. Accelerated Cure Project believes this effort can be accelerated by organizing the research process and encouraging collaboration between research organizations and clinicians. A "Cure Map" is currently being developed by the Accelerated Cure Project to establish what is known and what is not known about the causes of MS. From the Cure Map, Accelerated Cure Project will facilitate research most likely to reveal the causes of MS in the shortest time through a large-scale, multidisciplinary, MS Repository. For more information about the Accelerated Cure Project or to make a corporate or individual donation, call 781/487-0008, visit www.acceleratedcure.org, or send an email to info@acceleratedcure.org.

About Multiple Sclerosis
Multiple Sclerosis is a chronic demyelinating disorder of the central nervous system that often results in severe disability including the inability to walk, blindness, cognitive dysfunction, extreme fatigue and other serious symptoms. MS affects over 400,000 people in the US and two million individuals worldwide. The disorder occurs twice as often in women as in men. The cause is not known and there is no known cure.

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